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Kodak had a protracted historical past of introducing what appears to be ever-smaller movie codecs. We’ve had 127 roll movie (1912), 35mm cartridge movie (1934), 828 roll movie (1935), 126 or Instamatic cartridge movie (1963), 110 cartridge movie (1972), Kodak Disc movie (1982) and the Advanced Photo System or APS cartridge movie (1996).
All had been aimed toward simplifying movie loading, making cameras simpler to make use of and, thus, rising the variety of “Kodak Moments” that folks took – and, in flip, rising Kodak’s movie and processing income. But business observers prefer to level out that there are three extra causes for doing this.
First, the smaller the unfavorable the extra “rolls” of movie could be lower from the identical grasp roll, making them extra worthwhile. Second, one thing “new” in the marketplace all the time boosts gross sales. Finally, promoting the brand new, specialised processing tools to photo-finishers was additionally worthwhile.
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Introduced in 1982, Kodak Disc movies used a plastic cartridge simply 66 x 54 by 4mm thick. The movie itself was contained in an inside disk roughly 65mm / 2.5 inches in diameter, with the 15 particular person negatives organized like items of a pie. Sort of like a View-Master reel.
One of Kodak’s design targets was to make the cartridge skinny sufficient {that a} Disc digital camera could possibly be genuinely pocket-sized – and there it succeeded! Disc cameras had been typically simply 25-30mm thick.
But these ever-smaller unfavorable sizes got here with some built-in issues. The main one was that the smaller the unfavorable, the extra it needs to be magnified to make a given-sized print. Thus, the movie grain confirmed within the last picture.
If the movies had been to be very nice grain, they had been “slower” and wanted longer exposures – which resulted in additional blurry pictures. Film that isn’t held flat (not simple, in an affordable plastic cartridge) additionally creates blurry pictures. And this blur was magnified when making enlargements.
The Kodak Disc cameras reached the top of those issues. The unfavorable dimension was the smallest client format that Kodak ever made. Smaller than the 110 movies and even barely smaller than that of the tiny Minox “spy” cameras.
Put one other means, the Disc unfavorable was simply 10% the realm of a 35mm one. So the unfavorable needed to be enlarged 14 instances to make a 4x6in normal print and 25x to make an 8x10in enlargement. By comparability, a 35mm unfavorable is enlarged simply over 4x for a 4x6in print and eight.5x for the 8×10. This elevated magnification additionally made any flaws extra seen.
In different phrases, the tiny Minox unfavorable required just about the identical enlargement as a Disc unfavorable. Yet Minox images usually seemed a lot better, as a result of Minox cameras had wonderful movie flatness attributable to their top-quality manufacturing and superior lenses. Of course, they had been additionally considerably costlier.
Kodak attempted to overcome the Disc film’s flatness problem by using film with a stable polyester base and a hybrid pressure plate system that pressed the film flat only for the moment of exposure, reducing its tendency to curl.
It was a clever mechanical workaround, but ultimately limited by the accuracy of the plastic moulding process and the small negative size.
These much higher magnifications, coupled with the lower quality plastic lenses found in many Disc cameras, meant that users did not get the results they were expecting. (To be fair, the better models did have glass lenses, but not of the quality found in the Minox and other top-line sub-miniatures.)
In the late 1980s Kodak slowly reduced its Disc camera lineup as demand shrank, quietly discontinuing them as stocks sold out. Mass production had ended in 1988 and stocks were gone by the end of 1990. It was a classic case of convenience winning initial sales but image quality limiting long-term success. After just eight years, they were gone.
The last Disc films were made in 1998 or 1999, leaving the cameras as collectors’ curiosities.
Read more of David Young’s ongoing series on classic cameras, as well as his book A Brief History of Photography.
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Take a look at the best Kodak cameras on the market today, spanning some of the best compact cameras and the best bridge cameras.
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