This was the worst movie format that Kodak ever invented – however hundreds of thousands nonetheless purchased the cameras

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Kodak had a protracted historical past of introducing what appears to be ever-smaller movie codecs. We’ve had 127 roll movie (1912), 35mm cartridge movie (1934), 828 roll movie (1935), 126 or Instamatic cartridge movie (1963), 110 cartridge movie (1972), Kodak Disc movie (1982) and the Advanced Photo System or APS cartridge movie (1996).

All had been aimed toward simplifying movie loading, making cameras simpler to make use of and, thus, rising the variety of “Kodak Moments” that folks took – and, in flip, rising Kodak’s movie and processing income. But business observers prefer to level out that there are three extra causes for doing this.


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