Unique: Samsung’s Next Galaxy AI Problem: Much less Typing, Extra Brokers

Samsung is already engaged on the subsequent period of Galaxy AI the place customers will not must sort requests right into a chat field to get issues performed. Speaking at an AI roundtable, Jay Kim, Corporate EVP and Head of the Customer Experience Office at Samsung’s MX Division, laid out how the corporate is transferring from app-based interactions to a completely agentic AI mannequin, and in addition talked about why India’s linguistic variety makes that shift particularly complicated.

Kim’s feedback got here in response to a query from Gadgets360, the place we wished to know how Samsung is redesigning UX so interactions aren’t “always typed in a box,” and the way the corporate plans to ship contextual, cloud-reliant agentic experiences in a market as linguistically fragmented as India.

Will Apps Go Away? Probably Not

Kim started by addressing the way forward for the app itself. He confused that apps aren’t going anyplace, however how individuals use them is altering as AI takes over extra of the legwork.

“Will apps go away? Probably not. It will be there. It’s so optimised for mobile devices and the industry. Many players are building their business around it, so there will be a balance between how app usage changes based on the evolution of AI. But definitely, as you have mentioned, the industry is moving into a more agentic area,” he mentioned.

What is shifting, Kim mentioned, is how a lot handbook effort customers must put in. That’s the place “agentic” AI is available in.

“What do you mean by agentic? It’s more about letting the consumer spend less time on getting things done. You have tasks to do…earlier, you had to go to different apps back and forth to get things done,” he defined additional.

Jay Kim, Corporate EVP, Head of Customer Experience Office, MX Division at Samsung Electronics throughout AI Roundtable

From App-Stitching to MCP to Automation

Kim then walked via the technical path Samsung has taken to get there. The firm’s first try was to manually join AI to particular person app features, however that did not maintain up at scale.

He mentioned, “We started with app function, what’s called stitching everything to the AI to get things done. But it wasn’t scalable. Now you have MCP (Mobile Context Protocol), where it’s more of an industry standard that you can have industrial players come and make a standard so that it actually helps the ecosystem.”

Because industry-wide requirements take time to mature, Samsung additionally constructed its personal interim resolution, a function that reads the telephone’s display screen and completes duties on the person’s behalf.

“We also launched what we call automation, where we understand the screen and then let the agents go through the process so that if I need to call an Uber, it will do it for you on your behalf. There are many different ways of how you manage agents. And agentic functions will evolve,” he added.

But he additionally made a candid admission that “It’s still not perfect”.

Interestingly, moderately than overselling the function, Kim was direct about the place automation at the moment stands following its debut on the Galaxy S26.

“The first step that we did was automation at the Galaxy S26 launch. It was a very hard process. It’s still not perfect, but we’re taking our first step to get there,” he additional revealed.

He additionally pointed to the tempo drawback baked into this type of work by the point one piece of the AI stack is refined, newer know-how, comparable to generative widgets, is already rising, forcing Samsung to plan a number of steps concurrently.

Why Scale Demands Caution

With Galaxy units in each day use by greater than a billion individuals, Kim mentioned Samsung cannot transfer on UX adjustments unilaterally, and its selections ripple throughout a complete ecosystem of companions.

“So, we have more than a billion users using the product every single day today. We have to be very responsible. We have to make sure that industry moves all together in the right direction, not just us going in one direction,” Kim added.

Samsung’s method centres on open partnerships moderately than remoted adjustments and dealing with the broader {industry} in order that shifts in UX do not disrupt the ecosystem Samsung is determined by.

India: The Hardest Test Case

Turning to the India-specific a part of our query, Kim acknowledged that the nation’s linguistic variety provides a layer of problem that global-first design does not account for.

“India is a very complex market because you have many different languages. We’ll do our best to make sure that we work with local teams because all R&D centres get a lot of feedback. So, we’ll make sure that we put a lot of effort to address the local needs,” Kim ensured.

What’s Next: Voice, Vision, and Wearables

Kim closed by pointing past the telephone. As agentic AI matures, he expects the interface itself to unfold throughout units, like smartwatches and sensible glasses, with voice and imaginative and prescient turning into central to how individuals work together with AI daily.

“I think that UX, not just on the mobile, will actually split to wearables, whether it’s a watch or glasses. So that will be another sort of angle that will spread the sort of usage from an UI perspective. I think voice will continue to evolve, because they will continue to have more voice interaction. So how do you have voice playing this sort of UX UI area will be another sort of angle that we’re also looking at. And then vision is definitely another key. So, vision, voice, space, and everything that combined will come together, but we’ll make sure that we’ll work with the industry to take the right direction,” he mentioned.