Heliconia Expands Adventure Cities Right into a Collection of Journey Formats Designed For Today’s Traveller

The means individuals journey has modified. Today’s guests are impressed by completely different motivations, journey types, budgets, and lengths of keep. Some search vibrant metropolis breaks and iconic sights. Others are drawn to extraordinary lodging, quieter seasons, or taking advantage of a protracted weekend or enterprise journey extension.

Recognizing these evolving journey behaviours, Heliconia has expanded its award-winning Adventure Cities model into the Adventure Cities Collection – a household of complementary journey codecs that provides vacation spot companions new methods to inform their tales whereas sustaining the trusted Adventure Cities id audiences already know.

For greater than 5 years, Adventure Cities has impressed viewers via immersive storytelling that celebrates the tradition, journey, meals, individuals, and character that outline a vacation spot. Building on that success, the Adventure Cities Collection introduces 4 distinct storytelling codecs, every aligned with completely different tourism aims and traveller motivations.

The Adventure Cities Collection contains:

• Adventure Cities – The flagship format celebrating the tradition, sights, out of doors adventures, neighbourhoods, and hidden gems that outline a vacation spot.
• Adventure Cities: Secret Season – Showcasing locations past the height journey season, revealing genuine experiences whereas supporting year-round visitation.
• Adventure Cities: Microcation – A quick-paced format demonstrating how travellers can maximize each hour, good for metropolis breaks, stopovers, weekend escapes, business-trip extensions, and occasion journey.
• Adventure Cities: Home to Roam – Exploring extraordinary lodging the place the keep itself turns into a part of the journey, highlighting properties that encourage guests to journey for the expertise as a lot because the vacation spot.

The enlargement additionally broadens the vary of organizations that may take part within the Adventure Cities Collection. Alongside vacation spot advertising and marketing organizations, tourism boards, and regional companions, Adventure Cities: Home to Roam creates new alternatives for accommodations, resorts, lodges, and different distinctive lodging to showcase how the locations travellers keep can turn out to be an integral a part of the journey itself.

“Travellers don’t fit into a single category, and neither should destination storytelling,” mentioned Brendan Mark, CEO of Heliconia. “The Adventure Cities Collection allows our partners to choose the format that best supports their tourism objectives while leveraging the trusted Adventure Cities brand and the cinematic storytelling audiences have come to expect.”

Rather than taking a one-size-fits-all strategy, the Adventure Cities Collection allows tourism companions to inform their tales via the lens that finest aligns with their aims – whether or not inspiring city exploration, encouraging shoulder-season journey, selling distinctive lodging, or interesting to travellers taking advantage of restricted time.

Every manufacturing is supported by Heliconia’s confirmed omnichannel distribution technique, delivering vacation spot tales throughout premium broadcast tv, regional sports activities networks, streaming providers, FAST channels, digital platforms, and social media. Complementing every manufacturing is a thoughtfully developed social media technique that includes purpose-built reels, carousels, behind-the-scenes content material, and travel-planning property designed to increase viewers engagement properly past the tv premiere.

The sequence are hosted by award-winning journey author Jonathan Thompson, whose curiosity, genuine storytelling, and keenness for significant journey have helped make Adventure Cities one in every of North America’s main destination-focused journey sequence.

Produced by Heliconia, the Adventure Cities Collection continues the corporate’s dedication to creating premium, long-form journey content material that evokes exploration whereas serving to tourism organizations and hospitality companions join with high-value journey audiences via nationwide tv, streaming platforms, digital media, and social content material.