Sega stories 17.3% rise in Q3 web gross sales; video games section exceeds expectations

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Sega Sammy reported a 17.3% improve in web gross sales for its first quarter. The Entertainment Contents section, which incorporates video games, exceeded expectations at ¥68.4 billion ($432 million).

The firm famous that whereas “the launches of major new titles will be weighted toward the third quarter onwards, net sales in each segment were generally in line with expectations, and operating income and adjusted EBITDA exceeded expectations.”

Here’s what you must know:

The numbers

For the three months ended June 30, 2026:

  • Net gross sales: ¥95 billion ($600 million), up 17.3%
  • Entertainment Contents web gross sales (together with video games): ¥68.4 billion ($432 million), up 1.1%
  • Operating revenue: ¥2.3 billion ($14.5 million, in comparison with working lack of $3.5 million throughout the identical interval final 12 months)

The highlights

Sega Sammy’s Entertainment Contents section, together with video games, outperformed its first-quarter forecasts.

Full-game gross sales and income from licensing and Rovio carried out properly, whereas free-to-play video games “fell slightly short of expectations,” and the corporate plans to “strengthen operations of existing titles.”

Sega famous that key full-game titles for this fiscal 12 months will likely be “launched sequentially” from Q3 onward, together with Stranger Than Heaven and Persona 4 Revival, releasing in January and February subsequent 12 months, respectively.

“Leading indicators such as the number of wishlist registrations and related video view counts are favourable,” the corporate stated. “Sega will continue efforts to increase anticipation ahead of these releases to maximise sales.”

Sega expects licensing income on this section to develop within the coming quarters, supported by anniversaries, diversifications of key IP, and new Rovio titles.

The firm recorded a $200 million impairment loss on Rovio earlier this 12 months, following its 2023 acquisition of the Angry Birds developer.

Sega CEO Haruki Satomi attributed the write-down to “rapid changes in the market environment and other factors,” in addition to the shortcoming to completely implement Rovio’s Beacon expertise in Sega cell titles.


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