“Beautiful Life in Seoul (BLS)” to Showcase Seoul’s Trendy Lifestyle

• Seoul’s first way of life competition to be held at DDP from Saturday, August 22, via Tuesday, August 25
• Experience Seoul by day and evening via Ok-beauty, style, wellness, leisure, and extra
• Pre-registration for main packages, together with Seoul Beauty Week, DDP Run the Fit, and the Seoul Beauty Forum, opens Thursday, August 6

The Seoul Metropolitan Government (SMG) will host Beautiful Life in Seoul (BLS) for the primary time within the space round Dongdaemun Design Plaza (DDP) from Saturday, August 22, via Tuesday, August 25. The competition affords an expertise of “a day in Seoul,” bringing collectively Ok-beauty, operating at
DDP, performances, markets, and different way of life experiences, giving guests an opportunity to find their very own type whereas experiencing Seoul like a neighborhood.

BLS is a way of life competition the place anybody—together with Seoul residents and home and worldwide guests—can expertise Seoul’s magnificence, style, wellness, tradition, and leisure choices in a single place. Pre-registration for main experiential packages will open on Thursday, August 6.

Recently, journey tendencies amongst worldwide guests to Seoul have moved past visits to iconic landmarks. More vacationers are looking for immersive experiences, equivalent to making an attempt Ok-beauty therapies and visiting the cafés, streets, and retailers favored by Seoul residents, embracing a journey type that
permits them to “live like a local.”

In response to this evolving journey pattern, town will launch Beautiful Life in Seoul (BLS), a brand new way of life competition that reimagines the sweetness, style, wellness, cultural, and leisure actions loved by Seoul residents of their every day lives as a unified tourism expertise.

Centered round Seoul Beauty Week, town’s flagship magnificence occasion, BLS will convey collectively style, wellness, design, leisure, and content material from native industrial districts to create an immersive competition the place guests can expertise on a regular basis life in Seoul firsthand.

In addition to Seoul Beauty Week, the competition will characteristic a various lineup of signature way of life packages targeted on operating, wellness, design, and reside performances. During the day, guests can discover Seoul’s way of life via Ok-beauty, wellness, and design experiences. In the night,
they’ll get pleasure from operating occasions, reside performances, style, and meals markets, providing an opportunity to expertise town’s vibrant vitality by day and dynamic nightlife after darkish.

Beyond serving as a cultural competition for residents and guests alike, BLS will even perform as a enterprise platform that connects Seoul’s way of life industries with world markets. Visitors may have the chance to expertise and buy the newest Ok-beauty and way of life merchandise and
companies, whereas Korean corporations can develop their world attain via enterprise consultations with worldwide patrons and networking alternatives to assist them enter abroad markets.  

Pre-registrations for main packages open August 6

Beginning on Thursday, August 6, SMG will settle for pre-registrations for main experiential packages from Seoul residents and home and worldwide guests.

Available packages embrace Seoul Beauty Week exhibitions, the Seoul Beauty Forum, particular lectures on athleisure, DDP Run the Fit, Healing in DDP, and the DDP Design Book Fair and Book Talks. Those wishing to take part could register for his or her most well-liked packages via the competition’s official
web site. Detailed info on program schedules, participation strategies, and out there spots is on the market on the official web site (http://seoulbeautyweek.or.kr).

In addition, a wide range of packages—together with outside hip-hop performances at Summer SEOULCon, style and meals markets, and exhibitions on the DDP Design Book Fair—will likely be open to all guests all through the competition with out pre-registration.  

Beautiful Life in Seoul (BLS) Overview

ㅇ Event Name: Beautiful Life in Seoul (BLS)

ㅇ Period: Saturday, August 22–Tuesday, August 25, 2026 (4 days)

– Consumer (B2C) Event: Saturday, August 22–Sunday, August 23, 2026

– Trade (B2B) Event: Sunday, August 23–Tuesday, August 25, 2026

Program Schedule (14 in whole)

*Ok-Pop Random Play Dance (Aug. 22)

• Location: Outdoor Stage, Oullim Square
• Participation Fee: Free / How to Apply: Walk-in registration

Pre-Registration Programs

1. Seoul Beauty Week

Program Name:

Seoul Beauty Week

– An exhibition and truthful showcasing the various choices of Seoul Beauty Week, that includes Ok-beauty model exhibitions, hands-on experiences, and particular occasions.

Pre-Registration:

Wednesday, July 22–Friday, August 21, 2026
Pre-registration by way of the official BLS web site (https://seoulbeautyweek.or.kr)
*Walk-in registration can be out there.

• Capacity: Unlimited
• Participation Fee: Free
• How to Apply: Pre-registration by way of the official web site

Pre-Registration Benefits:

Participants who full pre-registration and confirm their registration on Instagram will likely be entered right into a prize draw for a KRW 5,000 Olive Young present voucher.

Confirmation & Notification:

Registration standing will be checked via the My Page part on the official web site, and candidates will even obtain affirmation by way of SMS.

– A reminder SMS will likely be despatched earlier than the beginning of the registered program.

2. Seoul Beauty Forum

Program Name:

Seoul Beauty Forum

– At the 2026 Seoul Beauty Forum, contributors can discover the tendencies and way forward for Ok-beauty, share the newest magnificence tendencies and world enterprise insights, and discover alternatives for change and collaboration with Korean and worldwide trade professionals via B2B networking.

• Capacity: 130 contributors per session (650 contributors in whole)
• Participation Fee: Free
• How to Apply: Pre-registration by way of the official web site (first come, first served)

*Walk-in registration can be out there. Admission could shut as soon as the venue reaches capability to make sure clean occasion operations and participant security.

Pre-Registration Benefits:

Participants can participate in social media occasions, together with a remark marketing campaign and a pre-submitted Q&A occasion, for an opportunity to win prizes via a fortunate draw.

Confirmation & Notification:

Registration standing will be checked via the My Page part on the official web site, and candidates will even obtain affirmation by way of SMS.

– A reminder SMS will likely be despatched earlier than the beginning of the registered program, together with details about Seoul Beauty Week.

Beautiful Life in Seoul (BLS) Poster