Kylie Jenner Stars in New Marketing campaign for ALO

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Kylie Jenner has snagged one other model deal, this time for ALO.

The magnificence mogul and actuality TV star has adopted within the latest footsteps of Bella Hadid, who debuted an ALO launch final week, by fronting a brand new marketing campaign for the style and way of life model, one that’s designed to be a celebration of “wellness beyond the spotlight.”

“Some of the most meaningful parts of my life happen when no one’s watching,” defined Jenner, one of the vital adopted stars on social media. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them. That’s what I love about this campaign — it reminds us that taking care of yourself starts with making space for the things that are yours alone.”

The marketing campaign was shot in Los Angeles by celebrated vogue photographers Mert & Marcus, aka Mert Alaş and Marcus Piggott. For the pictures, Jenner is outfitted in ALO’s latest drop, dubbed Pink Marshmallow, together with such items because the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather. She additionally slipped into ALO necessities just like the Sunset Sneaker, Prismatic Jacket and High-Waist Prismatic Short, Splendor Bra, Aspire Tank, Alosoft Better Together Bra and Alosoft High-Waist 7/8 Better Together Legging, Sway Full Zip Hoodie, Airlift Intrigue Bra and High-Waist Airlift Short.

“Kylie has been part of the ALO community for years and we’ve always admired her distinctive sense of confidence and individuality,” supplied ALO’s government vp of promoting and artistic, Summer Nacewicz. “What makes this campaign so meaningful is that it reveals a side of Kylie beyond the public image. Together, we wanted to celebrate the everyday moments where wellness begins — the ones that allow us to reconnect with ourselves.”

The ALO displaying comes on the heels of Jenner’s different latest marketing campaign, one on behalf of Dunkin’. That model deal additionally discovered her outfitted in one among her favourite colours, pink, to resuscitate the King Kylie period, which she mentioned with The Hollywood Reporter right here.