Samsonite Group S.A. to Purchase BÉIS, Increasing its Lifestyle Portfolio and Enhancing Digital Capabilities — TradingView Information

Adds Fast-Growing, Digitally Native Lifestyle Brand with Highly Engaged Consumer Following

BÉIS Founder Shay Mitchell and Existing Management Team, led by Adeela Hussain Johnson, to Continue Operating Brand After Close

MANSFIELD, Mass. and HONG KONG and LOS ANGELES, Aug. 12, 2026 /PRNewswire/ — Samsonite Group S.A. (along with its consolidated subsidiaries, the “Company”, “Samsonite Group,” “our”, “us” or “we”; SEHK inventory code: 1910) right this moment introduced that it has entered right into a definitive settlement to accumulate BÉIS, LLC (“BÉIS”), a number one way of life and journey model based in 2018 by actress and entrepreneur Shay Mitchell and incubated by Beach House Group.

BÉIS is a digitally native way of life and journey model that gives differentiated baggage and way of life bag choices, distinctive shopper engagement, and a complicated digital advertising and e-commerce ecosystem. Leveraging social media, creator partnerships, and strategic model collaborations, the corporate has cultivated a loyal buyer base and a social media following of over 1.4 million on Instagram and greater than 619,000 on TikTok. The acquisition expands Samsonite Group’s journey and way of life portfolio whereas strengthening its digital capabilities and enhancing its development profile in North America.

“We’re excited to welcome BÉIS into our family of innovative and iconic brands,” mentioned Kyle Gendreau, CEO of Samsonite Group. “This transaction aligns closely with our key growth priorities: elevating awareness of consumer-centric brands, strengthening our digital capabilities to further support multi-channel growth, expanding our presence in lifestyle bags, and continuing to deliver innovative products that resonate with consumers around the world. BÉIS is spearheaded by an impressive leadership team and has cultivated a loyal customer following through differentiated products, authentic storytelling and a best-in-class digital-first business model. We see significant opportunities to accelerate BÉIS’ long-term growth, while preserving the entrepreneurship, creativity, and strong brand identity that have fueled the enterprise’s success since its founding.”

“This is a dream come true. I’m so proud of what our small but mighty team has built over the past eight years,” mentioned Shay Mitchell, Founder and Chief Creative Officer of BÉIS. “We’ve always dreamed big, and joining the Samsonite Group gives us the chance to dream even bigger. They’re truly the perfect partner – our strengths complement each other so well, together we can take BÉIS places we couldn’t have on our own. I’m so thankful that I get to do something I love every day. Eight years in, I’m as excited as I was on day one. It honestly feels like we’re just getting started, and I can’t wait for everyone to see what’s next.”

“I’m incredibly proud of what our team has built since launching BÉIS – a profitable brand with a loyal community, built on thoughtfully designed products that make travel and everyday life easier,” mentioned Adeela Hussain Johnson, CEO of BÉIS, who helped launch and has led the model since its inception. “Samsonite Group shares our commitment to innovation, quality and consumer centricity, and their global scale, operational expertise and international platform will help us accelerate that growth and reach even more consumers. I’m excited to keep leading the team and business into its next chapter, staying true to the creativity and authenticity that have defined BÉIS from day one.”

“When we incubated BÉIS, we recognized immediately that this was a special brand destined for great things. We’re incredibly proud to have helped bring Shay’s vision to life and guide the company to this milestone,” mentioned Shaun Neff, Founder of Beach House Group. “This exit is one we approach with great joy, as we pass the baton of this remarkable brand to Samsonite Group. We look forward to watching them take BÉIS into its next stage of growth.”

Founded in 2018, BÉIS expands Samsonite Group’s attain amongst youthful, predominantly feminine customers and will increase its publicity to faster-growing way of life bag classes, which comprise roughly 50% of BÉIS’ gross sales. The model has delivered speedy, worthwhile development, producing roughly $210 million in 2025 income at engaging margins, and is anticipated to additional improve Samsonite Group’s web gross sales development profile. Samsonite Group expects to leverage its world distribution community, product innovation capabilities, sourcing experience and logistics platform to introduce BÉIS to new customers. The acquisition is anticipated to have minimal affect on Samsonite Group’s profitability at closing, with alternatives for working efficiencies over time as BÉIS continues to develop and advantages from Samsonite Group’s world scale and working platform.

Following completion of the transaction, BÉIS will proceed to function as a standalone model inside Samsonite Group’s portfolio, led by Adeela Hussain Johnson and its gifted current administration group. Shay Mitchell has agreed to roll over roughly half of her current fairness in BÉIS and retain a 15% possession stake in BÉIS following closing. She is dedicated to proceed to information the model’s long-term artistic and product imaginative and prescient post-closing as Founder and Head of Creative and Design. Beach House Group, the bulk shareholder of BÉIS, is promoting its possession stake as a part of the transaction.

The transaction represents a complete enterprise worth of roughly $210 million on a cash-free, debt-free foundation, topic to a customary web working capital adjustment. Samsonite Group will purchase 85% of the fairness of BÉIS for $178.5 million, funded with money available and out there borrowing capability underneath its revolving credit score facility.

The transaction is anticipated to shut within the fourth quarter of 2026, topic to the receipt of regulatory approvals and different customary closing circumstances.

BofA Securities is serving as monetary advisor, Ropes & Gray LLP is serving as authorized counsel, and Joele Frank, Wilkinson Brimmer Katcher is serving as strategic communications advisor to Samsonite Group. Raymond James is serving as monetary advisor and Granderson Des Rochers, LLP is serving as authorized counsel to BÉIS. Grubman Shire Meiselas & Sacks is serving as authorized counsel to Shay Mitchell. Hirschfeld Kraemer LLP is serving as authorized counsel to Adeela Hussain Johnson and Elizabeth Money.

About Samsonite Group

With a heritage relationship again to 1910, Samsonite Group S.A. (along with its consolidated subsidiaries, the “Company”, “Samsonite Group”, “our”, “us” or “we”) is the world’s best-known and largest journey baggage firm and a pacesetter in world way of life baggage. We personal and function a portfolio of consumer-centric and iconic manufacturers, led by Samsonite, TUMI, and American Tourister, that empower our prospects’ journeys with globally trusted, revolutionary and more and more sustainable merchandise. Building on our lengthy historical past of {industry} management, our imaginative and prescient is to create a path towards a extra sustainable future for its {industry}.

We are principally engaged within the design, manufacture, sourcing and distribution of bags, enterprise and laptop baggage, out of doors and informal baggage and journey equipment all through the world, primarily underneath the Samsonite, TUMI, and American Tourister model names in addition to different owned and licensed model names. We promote our merchandise by a wide range of wholesale distribution channels, by our company-operated retail shops and thru e-commerce. We promote our merchandise primarily in Asia, North America, Europe and Latin America. The Company’s strange shares are listed on the Main Board of The Stock Exchange of Hong Kong Limited (“SEHK”).

About BÉIS

Founded in 2018 by Shay Mitchell, BÉIS is a digitally native way of life and journey model headquartered in El Segundo, California. We’ve constructed a definite perspective by a mix of product management, steady innovation, artistic route, and advertising execution that few manufacturers in our area can match, incomes a stage of cultural relevance most solely aspire to. Building on this basis, our imaginative and prescient is to be the trusted on-the-go model for everybody in movement.

Our product philosophy is centered on performance: designing dual-purpose items that maintain up in your longest journeys and nonetheless earn a spot in your on a regular basis rotation, with options you did not know you wanted till you could not stay with out them. This product management is matched by a strong innovation engine, with a launch cadence of limited-release collections and collaborations that create exclusivity and cultural relevance across the model. Underpinning all of it is a digital-first, community-built advertising strategy that turns prospects into evangelists, fuels real-time product suggestions and drives industry-leading engagement.

We are principally engaged in creating journey and on a regular basis necessities, together with baggage, baggage and journey equipment. We promote our merchandise by our direct-to-consumer digital platform in addition to by relationships with world wholesale companions, reaching a rising group of shoppers around the globe.

Forward-looking Statements

This press launch incorporates forward-looking statements. Forward-looking statements mirror the Company’s present views with respect to future occasions and efficiency and should not historic details. These statements might talk about, amongst different issues, the Company’s development, methods, plans, achievements, distributions, organizational construction, future retailer openings or closings, market alternatives and common market and {industry} circumstances; in addition to the proposed transaction between Samsonite Group and BÉIS, together with the anticipated timing and completion of the transaction and the satisfaction or waiver of the circumstances to closing, the receipt of required regulatory approvals, the estimated or anticipated future outcomes and advantages of Samsonite Group and BÉIS following the transaction, together with estimated synergies, the chance and skill of the events to efficiently consummate the proposed transaction, and future alternatives for the mixed firm. The Company typically identifies forward-looking statements by phrases akin to “expect”, “accelerate”, “expand”, “vision”, “committed”, “estimate”, “project”, “anticipate”, “target”, “aim”, “forecast”, “outlook”, “opportunity”, “continue”, “may”, “will”, “would”, “should” and “could” or comparable phrases or statements. Forward-looking statements are primarily based on beliefs and assumptions utilizing presently out there info and on the present expectations of BÉIS and Samsonite Group administration, and should not ensures of future efficiency, actions or occasions. Such forward-looking statements are topic to dangers and uncertainties relating to Samsonite Group and BÉIS’s respective companies. These dangers and uncertainties embody, however should not restricted to, modifications within the enterprise surroundings during which Samsonite Group and BÉIS function, together with inflation and rates of interest, and common monetary, financial, regulatory and political circumstances; modifications in taxes, governmental legal guidelines, and rules; aggressive product and pricing exercise; the difficulties of managing development profitably; the lack of a number of members of Samsonite Group’s and BÉIS’s administration group; the lack of the events to efficiently or well timed consummate the proposed transaction, together with the chance that the required regulatory approvals should not obtained, are delayed or are topic to unanticipated circumstances that would adversely have an effect on the mixed firm or the anticipated advantages of the transaction; failure to appreciate the anticipated advantages of the transaction, together with on account of a delay in consummating the transaction or a delay or issue in integrating the companies of Samsonite Group and BÉIS or in supporting the BÉIS enterprise whereas working it as a standalone model; the lack to appreciate the anticipated quantity and timing of price financial savings and working synergies; the failure to fulfill different closing circumstances, or the termination of the definitive settlement; and people mentioned within the Company’s Annual Report for the yr ended December 31, 2025 underneath the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations –  Risk Factors,” as up to date every so often by the Company’s Interim Reports and different paperwork of the Company on file with The Stock Exchange of Hong Kong Limited. If a number of of those dangers or uncertainties materialize, or if administration’s underlying beliefs and assumptions show incorrect, precise outcomes might differ materially from these contemplated by a forward-looking assertion. There could also be further dangers that neither Samsonite Group nor BÉIS presently know or that BÉIS and Samsonite Group presently consider are immaterial that would additionally trigger precise outcomes to vary from these contained within the forward-looking statements. Among the components that would trigger precise outcomes to vary materially are: the impact of worldwide financial circumstances; the impact of political or social unrest and armed battle; the results of inflation or excessive oil costs; a common financial downturn or typically decreased shopper spending or decreased demand for journey; important modifications in shopper spending patterns or preferences; competitors; modifications in tariffs, commerce coverage and different governmental regulation; interruptions or delays within the provide of completed items or key elements; the efficiency of Samsonite Group’s or BÉIS’s merchandise throughout the prevailing retail surroundings; and monetary difficulties encountered by prospects and associated chapter and assortment points. Forward-looking statements communicate solely as of the date on which they’re made. The Company’s shareholders, potential buyers and different events shouldn’t place undue reliance on these forward-looking statements. The Company expressly disclaims any obligation to replace or revise any forward-looking assertion, whether or not on account of new info, future occasions or in any other case, besides as required by legislation.

Contacts:

Samsonite Group

United States: Samsonite Group S.A. | Tel: +1 508 851 1586 | Alvin Concepcion | [email protected]

Hong Kong: Samsonite Group S.A. – Hong Kong Branch | Tel: +852 2422 2611 | William Yue | [email protected] | Helena Sau | [email protected]

United States: Joele Frank, Wilkinson Brimmer Katcher | Tel: +1 212 355 4449 | Michael Freitag / Tim Ragones / Ed Trissel | [email protected]

BÉIS

United States: The Lede Company | Rachel Barke | Tel: +1 817 691 9938 | [email protected]

SOURCE Samsonite; BÉIS