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“Mahindra is known for providing an excellent driving experience, and our partnership will bring cutting-edge AI to make those experiences even better. By enhancing its in-vehicle assistant with an automotive agent built on Gemini Enterprise, Mahindra is creating personalised and helpful conversational interactions for navigation, search, media, communication, and other vehicle controls that will help drivers navigate and explore rich features more naturally and helpfully. Users will interact seamlessly with MAIA that delivers specific intelligence to carry out unique tasks for them. This is just the beginning of how agentic capabilities can transform the automotive industry, and I’m excited to see our partnership progress ahead,” mentioned Sashi Sreedharan, Managing Director, Google Cloud India.

The automotive’s system guarantees to ship an array of intuitive in-car options, together with easy voice-controlled local weather, lighting, and window administration, alongside seamless media playback and stay climate updates. Drivers can entry on-demand automobile intelligence and interactive leisure, navigate complicated routes, and seek the advice of the proprietor’s guide, remodeling the assistant right into a proactive co-pilot that mixes real-time automobile information with private context.

“Innovation is at the core of our software-defined electric eSUVs, and innovation by its very nature doesn’t stand still. In the BE 6 SPORTEQ, we partnered with Google to build MAIA. The agent MAIA replaces fixed voice commands with natural, conversational control over navigation, media, climate, and core vehicle functions for a more intuitive in-cabin experience. This agentic AI transforms navigation, entertainment, and vehicle control, letting customers intuitively operate many features by voice for a more personalised, immersive driving experience and unmatched digital confidence. It also allows us to continue evolving the user experience as we build new agents for drivers and passengers to interact with in our vehicles,” mentioned Binoy Paul, Head, Product Development, Software Solutions and Technology, Mahindra & Mahindra Ltd.