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The Expert Imaging and Sound Association (EISA) has introduced its 2026/27 winners and, not like final 12 months, which noticed Sony win the sweepstakes throughout the perfect lens and greatest digital camera classes, this 12 months Nikon has blended issues up.
Each 12 months, EISA – a significant client expertise awards group at the moment fashioned of 51 technology-related publications – broadcasts winners throughout a spread of expertise product classes, together with hi-fi audio, house theater and images.
2026/27 has seen a brand new “Lens of the Year”: the Nikon NIKKOR Z 24-70mm f/2.8 S II. The Nikon lens, which has already made a name for itself for producing sharp images across the frame, dethroned the Sony FE 50–150mm f/2 GM.
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EISA particularly praised the internal zoom construction for bolstering its video-making abilities, calling the Nikon lens professional glass “without any weaknesses.”
The Nikon win meant that there was no Sony clean sweep like last year, but the mirrorless camera giant did retain its “Camera of the Year” crown, which EISA awarded to the Sony A7 V. The latest installment in Sony’s coveted prosumer range, the A7 V has dominated sales charts in Japan since its release just shy of one year ago.
It has been praised for its 33MP hybrid stills-video performance, thanks to the partially stacked 33MP sensor and BIONZ XR2 processor, which deliver fast readout speeds and reduced rolling shutter artifacts.
EISA – whose expert member publications’ editors test all awarded products – commended the A7 V for its “cutting-edge photographic technology”, making it a suitable rig for “virtually” all kinds of shoots.
(Image credit: Gareth Bevan / Digital Camera World)
Sony also captured the “Professional Camera” award with its A7R VI. The 67MP full-frame beast is Sony’s latest release and combines a new dedicated AI processing unit and a fully stacked sensor. EISA said the professional rig boasted “dramatically improved” subject recognition and tracking compared with the previous model, the A7R V.
In other categories, Fujifilm won the “Best Buy Camera” award with the X-T30 III, while the cropped-sensor giant was also recognized as the best APS-C camera producer thanks to the X-E5.
Tamron captured a pair of awards, too, including “Wide-Angle Zoom” with the 16-30mm f/2.8 Di III VXD G2 and “Standard Zoom Lens” for its 35-100mm f/2.8 Di III VXD.
To see all of the 2026/27 EISA Award winners, head to the awards website.
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Discover our decide of the best Nikon cameras, as well as what we think are the best Sony lenses.
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