Pestana CR7 Lifestyle Hotels – Wikipedia

Pestana CR7 Lifestyle Hotels (branded Pestana CR7) is a lodge model created in 2015 as an equally held (50/50) partnership between the Pestana Hotel Group and the footballer Cristiano Ronaldo. The motels are owned in equal shares by the 2 companions and operated by the Pestana Hotel Group. The model takes its identify from Ronaldo’s initials and his shirt quantity, 7.^[1][2]

The partnership was introduced in Lisbon on 17 December 2015 as a four-star life-style idea, with 4 properties and an preliminary funding of round €75 million and 500 rooms deliberate in Funchal, Lisbon, Madrid and New York – cities related to Ronaldo’s life and profession.^[1][2][3] The model later expanded to Marrakesh, in Morocco, and at the moment has an additional property beneath improvement in Paris.^[4][5][6][7]

On 17 December 2015, at a press convention in Lisbon, Cristiano Ronaldo and Dionísio Pestana, chairman of the Pestana Hotel Group, introduced a €75 million challenge to construct 4 motels beneath the Pestana CR7 Lifestyle Hotels model. The companions said that the properties could be owned in equal shares and managed by the Pestana Hotel Group, totalling between 400 and 500 rooms.^[1][2][3]

The first property, the Pestana CR7 Funchal, opened on 1 July 2016 in Ronaldo’s residence metropolis, within the archipelago of Madeira; the opening was attended by the President of the Republic, Marcelo Rebelo de Sousa. The lodge is situated subsequent to the Museu CR7, devoted to Cristiano Ronaldo’s trophies.^[8][9] The second property, the Pestana CR7 Lisboa, opened on 16 August 2016 within the Baixa Pombalina, in Lisbon.^[9]

The Pestana CR7 Gran Vía Madrid opened in delicate opening on 7 June 2021, in a refurbished Twenties constructing, and the Pestana CR7 Times Square was inaugurated in New York in 2021.^[4][10] In January 2023 the model opened the Pestana CR7 Marrakech, its first property in Africa.^[5]

An extra property was additionally introduced on the Rive Gauche in Paris, subsequent to the Gare d’Austerlitz, because the model’s sixth lodge – the most important in capability, with round 210 rooms and an funding of some €60 million. In 2026 the lodge was beneath building, with opening scheduled for 2027.^[7][11]

In 2026, the model operates 5 motels, with a sixth beneath improvement.

Pestana CR7 Lifestyle Hotels positions itself as a four-star life-style model geared toward a youthful, design-conscious viewers, with interiors that evoke Ronaldo’s profession. Design components reported within the press embrace screens within the foyer and within the lifts that inform his life story, sound results on the staircases recreating the ambiance of a soccer stadium, and motifs akin to a sequence of seven footprints on the bed room carpets.^[9][12] At the launch, the commerce press described the idea as sitting between life-style manufacturers akin to W Hotels and Radisson Red.^[12]

The Funchal lodge stands subsequent to the Museu CR7, which reopened on 6 June 2016 in an area of round 1,400 sq. metres and which brings collectively Ronaldo’s trophies, together with his Ballon d’Or awards and different distinctions.^[9] The Pestana CR7 Lifestyle Hotels type a part of a wider CR7 model constructed across the footballer, which additionally covers eyewear, footwear, underwear and fragrances. The footballer owns 50% of the lodge chain.^[13]

Inverse by CR7 is a sports activities bar idea created in 2025 for the Pestana CR7 Lifestyle Hotels. The venue combines broadcasts of sporting occasions, eating, cocktails, music and leisure, with an identification impressed by the world of sport.^[14] The menu, shared throughout all of the properties, was developed by govt chef Borja Veguillas, of the Pestana Gran Vía Madrid, whereas permitting for native dishes at every vacation spot.^[15]

The Pestana CR7 Lifestyle Hotels have acquired awards on the World Travel Awards. In 2025, the group reported continental distinctions for a number of CR7 properties, together with the Pestana CR7 Gran Vía Madrid (“Spain’s Leading Boutique Hotel”) and the Pestana CR7 Times Square (“North America’s Leading Lifestyle Hotel”).^[16]