Chuck E. Cheese Launches Monthlengthy Fundraiser Benefiting The American Society For Deaf Children In Honor Of National Deaf Awareness Month

IRVING, Texas — August 31, 2026 — Chuck E. Cheese, the world’s main household leisure middle dedicated to creating each celebration accessible for youths of all talents, right this moment introduced a monthlong fundraising marketing campaign benefiting the American Society for Deaf Children (ASDC) in honor of National Deaf Awareness Month this September. The marketing campaign shines a highlight on how Chuck E. Cheese is making the visitor expertise extra inclusive for each household — from its ASL Sign-Along video series, created in partnership with ASDC, to its long-running Sensory Sensitive Sundays™ program and its newly launched Sensory Sensitive Birthdays package deal. 

Chuck E. Cheese’s dedication to creating household leisure extra accessible begins with its iconic birthday tune, now sung in English, Spanish and American Sign Language so each visitor of honor can take part the best way that feels most like them. Building on that basis, the model has grown an expansive library of authentic ASL Sign-Along video content material, with new videos rolling out all through September to make its leisure and in-store expertise much more accessible for households nationwide. 

That identical method to accessibility is what introduced Chuck E. Cheese and ASDC collectively within the first place. According to the National Institute on Deafness and Other Communication Disorders (NIDCD), greater than 90 p.c of deaf youngsters are born to listening to mother and father, most of whom don’t have any prior expertise with American Sign Language or Deaf tradition. Without early entry to language, deaf youngsters are liable to what researchers name “linguistic neglect,” a time period utilized in a research printed within the Social Service Review to explain inadequate early language publicity that may have an effect on cognition, psychological well being and high quality of life. That actuality is central to why organizations like ASDC exist — and why Chuck E. Cheese is proud to assist assist their mission. 

Guests can be part of the hassle by visiting any of the practically 500 Chuck E. Cheese enjoyable facilities throughout the United States all through September, the place they’ll make a $1, $3 or $5 donation to ASDC at checkout by way of FreedomPay’s Gateway to Giving™, a charitable program that allows seamless giving on the level of sale. Funds raised will straight assist ASDC’s free, Deaf-led household assets, together with: 

• Free online ASL classes — expert-led instruction with stay month-to-month periods, mentoring, and parent-focused ASL expertise so the entire household can study collectively, provided in English and Spanish 

• A Deaf Mentor program connecting households with Deaf grownup position fashions 

• IEP and 504 advocacy assist serving to households of deaf and hard-of-hearing college students begin the college yr robust 

• ASDC’s Knowledge Center, together with an ASL Stories listing and ASL Video of the Week 

“Language access changes the trajectory of a child’s life, and community changes how a family experiences that journey,” stated Katie Chubb, govt director of the American Society for Deaf Children. “This partnership reflects a shared belief: every child deserves to be fully included, whether that’s in the classroom or at a birthday party. Thanks to partnerships like Chuck E. Cheese, we’re able to put free, Deaf-led resources directly into families’ hands, right when they need them most.” 

Alejandra Brady, senior director of communications and D&I at CEC Entertainment, stated, “Making every celebration accessible isn’t a separate initiative for us — it’s part of how we operate every day. Whether it’s Sensory Sensitive Birthdays or signing along to our birthday song together, we want every child to feel like the star of their own celebration, on their terms.”  

The identical spirit of inclusion extends past language entry. At Chuck E. Cheese, each baby deserves a birthday celebration that feels joyful, comfy and distinctive to them. As a part of that dedication, Sensory Sensitive Sundays™ programming – developed in partnership with Autism Speaks – has expanded to incorporate Sensory Sensitive Birthdays, empowering households to have fun with confidence in an surroundings designed for kids with autism and different sensory sensitivities.  

To study extra about ASDC’s free assets, friends can go to www.DeafChildren.org. For extra particulars about Chuck E. Cheese’s accessibility programming, together with Sensory Sensitive Birthdays, go to www.chuckecheese.com/sensory-sensitive-sundays.  

About Chuck E. Cheese 

Chuck E. Cheese is the place over 550,000 blissful birthdays are celebrated yearly. For practically 50 years, Chuck E. Cheese has been the place Where A Kid Can Be A Kid®, making birthday youngsters the star of the present by means of its interactive experiences, arcade video games and the beloved Chuck E. Cheese character. The model operates greater than 500 areas globally and stays dedicated to offering a enjoyable, secure and inclusive surroundings by means of industry-leading applications comparable to Kid Check® and its partnership with Autism Speaks. As a powerful advocate for native communities, Chuck E. Cheese has donated greater than $24 million to colleges and nonprofits by means of its fundraising applications. For extra data, go to www.chuckecheese.com. 

About the American Society for Deaf Children (ASDC) 

Founded and ruled by mother and father of deaf youngsters, ASDC is dedicated to empowering all households with deaf and hard-of-hearing youngsters and youth by embracing full language and communication entry in inclusive environments by means of mentoring, advocacy, assets and collaborative networks. Every member of ASDC’s board of administrators is a dad or mum of a deaf or hard-of-hearing baby, and its employees convey direct ties to the Deaf group as interpreters and as mother and father of deaf youngsters. For extra data, go to www.DeafChildren.org. 

Media Contact: 

Alejandra Brady, CEC Entertainment; [email protected] 

Celena Ponce, American Society for Deaf Children; [email protected]