UMusic Hospitality & Lifestyle and Outernet London Associate to Increase Music, Hospitality, and Fan Experiences Throughout Soho and Denmark Street

Outernet London in the present day declares a brand new partnership with UMusic Hospitality & Lifestyle (UMHL) that may remodel how guests can expertise music throughout London’s Denmark Street, the historic coronary heart of the capital’s music and songwriter group. Together they are going to mix stay performances, nightlife, hospitality, and immersive leisure inside one linked cultural district. Welcoming greater than 120 million guests yearly, Outernet has develop into one of many world’s main locations for music, leisure, and immersive exhibitions.

Through the partnership, UMHL will open and function UMusic Hotel Denmark Street, bringing a music-driven hospitality expertise to one of many UK’s most iconic cultural locations. Set alongside Outernet’s stay music venues, artist-led programming, nightlife, retail and leisure, the lodge will provide friends a singular alternative to expertise a broad vary of music and tradition throughout the broader district. Set to open in This fall of 2026, UMusic Hotel Denmark Street will mark the model’s first lodge within the UK and its second in Europe, following the opening of UMusic Hotel Madrid in 2022.

 UMHL will even lead on a variety of latest music centered experiences throughout the district, together with meals and beverage ideas and lounge areas in addition to The Lower Third, Outernet’s grassroots stay music venue on Denmark Street. UMHL will now lead programming and operations for the venue in coordination with Universal Music Group’s world community of artists, labels, and inventive companions. Additionally, UMHL will assist activate Outernet’s digital platforms with artist-led programming and cultural moments.

The partnership will join the musical heritage of iconic Denmark Street – as soon as referred to as London’s “Tin Pan Alley” – for its lengthy affiliation with generations of groundbreaking British artists and musicians, studios, music retailers, and stay venues, with the dimensions and innovation of Outernet’s immense screens and a number of areas, bringing collectively intimate artist experiences and large-scale digital storytelling in a single leisure district. Together, UMHL and Outernet are making a linked atmosphere the place stay music, hospitality, nightlife, and tradition repeatedly intersect, redefining how audiences uncover and have interaction with music.

 While Denmark Street is a vital cultural anchor of the partnership, notably via The Lower Third and the world’s lengthy historical past of nurturing rising expertise, the collaboration extends throughout the broader Outernet district and its screens – a few of the most superior on the planet – together with the globally acknowledged Now Building and Now Trending buildings.

 Jordi Solé, President, UMusic Hospitality & Lifestyle stated:

“Denmark Street holds a special place in music history. For decades, it has been a place where artists found their voice, creativity flourished, and music culture took shape. We are incredibly proud to be part of its next chapter. Together with Outernet, we have the opportunity to honor that legacy by creating hospitality and cultural experiences that inspire discovery, support emerging artists, and ensure this remarkable destination continues to shape the future of music for generations to come.” 

Philip O’Ferrall, CEO of Outernet stated:

“Music has always been a driving force for Outernet, and we are in a place rooted in musical history. Connecting that heritage with a platform that can reach mass audiences both physically and through our immersive screens and audio technology is what makes this partnership so special. I’m very proud to be working with UMusic Hospitality & Lifestyle, and I know what they will bring to Outernet will be spectacular, transforming the experience of both artists and fans.”