Excited to share Nekajui’s new way of life movie and the subsequent chapter for our resort. A spot to Gather. A Place to Return.

A Place to Gather. A Place to Return.

This is the thought behind the brand new positioning and marketing campaign for Nekajui, a Ritz-Carlton Reserve.

For me, sturdy advertising and marketing begins with understanding what the lodge wants from the enterprise perspective, listening to the leaders closest to the operation, and turning that imaginative and prescient into a transparent technique.

This positioning got here from that collaboration, along with our property leaders and the imaginative and prescient of our General Manager, Cristian albacar fumado and Thais Magri, with Residences as considered one of our key enterprise priorities (massive stock).

But we did not need to merely market a bigger lodging. We wished to grasp why folks select to remain collectively and, extra importantly, what makes them need to return.

Families throughout generations, {couples} and teams of associates come to Nekajui to spend significant time collectively. And whereas Nekajui is the #hero of the expertise, Peninsula Papagayo offers them much more causes to return, with a vacation spot that may be skilled in a different way with each go to.

That considering turned A Place to Gather. A Place to Return.

A positioning constructed round connection, return and, finally, #legacy. Because probably the most highly effective luxurious experiences are usually not solely those folks keep in mind, however the ones they select to make a part of their lives many times.

Excited to share our new way of life movie and this subsequent chapter for Nekajui. ✨