Sydney Sweeney Stars in Provocative Advert for Novig Sports Buying and selling App

Sydney Sweeney desires everybody to concentrate on “simply sports activities.“

Ahead of the soccer season‘s kickoff, the actress has teamed up with Novig sports activities buying and selling app for a model marketing campaign launched Wednesday.

In the cheeky advert, Sweeney goes nude whereas posing with a wide range of sports activities gear together with footballs and basketballs masking her.

“Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports,” Sweeney says within the advert.

The provocative advert then exhibits a montage of Sweeney seductively posing in numerous athletic uniforms, together with soccer pads and a jersey, repeating the phrase “sports activities.“

“You can’t trade this. I just look good here,” she later says whereas laying on prime of a pool desk.

Of the advert Sweeney stated in an announcement, “The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”

In addition to starring within the marketing campaign, Sweeney additionally joins Novig as a strategic associate and fairness holder.

Novig launched nationwide final month beneath a federally regulated framework. The platform “combines the mechanics of contemporary monetary exchanges with a sports-first expertise, making a extra environment friendly and clear approach for followers to commerce on sports activities outcomes. As the one prediction market to take care of a 21+ age requirement, Novig is setting a better customary for accountable participation because the class continues to develop,“ as said within the press launch.

“Sports fans deserve a prediction market built specifically for them,” Jacob Fortinsky, co-founder and CEO of Novig, stated in an announcement. “There are many places where people can engage with prediction markets across different categories. Our focus is sports, and by dedicating ourselves entirely to sports, we have built a better experience for fans. Sydney helped bring that message to life in a way that’s impossible to ignore.”

Watch the advert under.