Apple debuts iPhone 18 Pro and iPhone 18 Pro Max

September 9, 2026

PRESS RELEASE

Apple debuts iPhone 18 Pro and iPhone 18 Pro Max

The new Pro lineup introduces variable aperture with essentially the most superior digicam in an iPhone, unbelievable battery life, subsequent‑stage efficiency, and Siri AI, all powered by A20 Pro

CUPERTINO, CALIFORNIA Apple at the moment introduced iPhone 18 Pro and iPhone 18 Pro Max, delivering essentially the most superior professional digicam system in an iPhone, and large leaps in battery life and efficiency. The new 48MP Fusion Main digicam, now with variable aperture, brings artistic management that wasn’t attainable earlier than, and new Pro controls let customers customise their expertise within the Camera app. Both fashions function a smaller and much more helpful Dynamic Island, in addition to A20 Pro and a next-generation vapor chamber that collectively ship the very best sustained efficiency in iPhone historical past. iPhone 18 Pro Max additionally delivers the biggest improve in battery life ever on iPhone, because of developments in Apple silicon and a bigger battery.¹ Featuring iOS 27 with Apple Intelligence² and Siri AI,³ iPhone 18 Pro fashions convey highly effective AI capabilities along with private context to turn into an clever private hub with privateness and safety at its core.

iPhone 18 Pro and iPhone 18 Pro Max can be found in 4 elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders start Saturday, September 12, with availability starting Friday, September 18.

“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” mentioned Greg Joswiak, Apple’s senior vp of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”

An Advanced Camera System That Unlocks More Creativity Across Photo and Video

The new 48MP Fusion Main digicam with variable aperture is essentially the most superior digicam Apple has ever made, bringing aperture management to iPhone for the primary time together with much more artistic management. Six laser-cut blades easily transition between totally different apertures, making it extremely simple to seize the perfect shot by robotically adjusting for depth of subject and lighting. Combined with a brand new sensor that improves picture high quality, the result’s higher low-light pictures, crisper element behind group pictures, and extra distinctive photographs. Variable aperture additionally gives extra management for artistic execs by giving them the flexibility to manually alter any of the 4 aperture settings within the Camera app, and an API is accessible to builders for much more management throughout the aperture vary of their apps.

With a brand new computational imaging pipeline, the Main digicam produces sharper, extra detailed photographs, and upgraded Photographic Styles with new texture and grain controls let customers additional dial of their desired look and have extra artistic management over their pictures.⁴ Industry-leading video capabilities additionally turn into extra versatile, with the flexibility to use Cinematic results after seize to movies shot at as much as 60 fps. In Time-lapse mode, customers can now file movies in 4K and Dolby Vision HDR. Audio Mix additionally has new algorithms that ship higher-quality voices and might now isolate music.

Pro controls is a brand new customizable expertise within the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it simpler than ever for customers to entry their most used settings and introduces new choices for guide management. Users can now alter settings resembling lens aperture, shutter velocity, and white steadiness, or use a histogram to verify publicity ranges all through a scene.

Introducing Apple Reference Image

Users can now show the authenticity of a photograph taken on iPhone 18 Pro fashions with Apple Reference Image, powered by the brand new sensor within the Main digicam that may signal each pixel it sees. When a photograph is taken within the new Reference mode, the digicam captures signed sensor knowledge that Private Cloud Compute develops into an unalterable reference picture.⁵ Reference photographs could be considered within the Photos app alongside the primary picture, like a digital adverse, to visually evaluate the 2 property and decide if any edits had been made. APIs can be found in iOS, iPadOS, and macOS 27 for third-party apps to allow viewing of those reference photographs.

Image metadata and upcoming help for the SynthID commonplace can even assist customers determine photographs generated or edited with AI.⁶ Together with Apple Reference Image, this set of options represents a multifaceted strategy to picture authenticity — important for photojournalists, photographers, and on a regular basis viewers.

An Even More Useful Dynamic Island

Using superior show know-how, the Dynamic Island is redesigned to create room for extra info. The upgraded Dynamic Island can now present three Live Activities directly, whereas persevering with to allow Face ID for securely unlocking iPhone 18 Pro fashions, authenticating purchases, signing in to apps, and extra.

A20 Pro: A Powerhouse for Pro Performance and AI

Built utilizing the newest 2-nanometer course of know-how, A20 Pro units a brand new bar for cell computing. Featuring 50 p.c extra reminiscence bandwidth than A19 Pro, the brand new 6-core CPU options built-in Neural Accelerators and is quicker than the competitors, whereas the brand new 7-core GPU design is as much as 40 p.c sooner than A19 Pro — a major improve for graphics rendering. A20 Pro additionally contains a new Dual 16-core Neural Engine, which accelerates on-device AI fashions and computational pictures, and contains 32 complete cores for double the AI processing energy of A19 Pro. With big upgrades throughout the whole chip, A20 Pro is a powerhouse for the whole lot from extra superior on-device AI workloads to demanding video games, and is designed to ship distinctive efficiency for years to return.

Both fashions function N1, an Apple-designed wi-fi networking chip that permits Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation mobile modem system, which brings AI-powered enhancements to mobile high quality and reliability. C2 delivers meaningfully sooner uploads when in comparison with C1X whereas consuming 15 p.c much less power, and now helps mmWave within the U.S.

A New Thermal Management System for Maximum Performance

A20 Pro introduces customized packaging impressed by M-series Apple silicon that locations the silicon die aspect by aspect with the reminiscence, eradicating the reminiscence from the thermal path of the chip and permitting A20 Pro to connect on to a next-generation vapor chamber. With new supplies and thrice extra floor space than the earlier technology on iPhone 17 Pro, the redesigned vapor chamber dramatically improves sustained efficiency and allows as much as a 40 p.c acquire over the earlier technology — the very best sustained efficiency but.

Incredible Battery Life

iPhone 18 Pro fashions ship a large leap in battery life with new battery designs that leverage highly effective silicon efficiencies. eSIM-only fashions ship as much as 36 hours of video playback on iPhone 18 Pro and as much as 45 hours of video playback on iPhone 18 Pro Max. iPhone 18 Pro can even cost as much as 50 p.c in round quarter-hour, or wirelessly cost as much as 50 p.c in half-hour.⁷ On iPhone 18 Pro Max, 5 minutes of wired charging gives round seven hours of video playback, and based mostly on a brand new battery utilization mannequin that leverages real-world knowledge, it gives as much as 30 hours of utilization on a full cost.⁸

Featuring iOS 27 with the Next Generation of Apple Intelligence and an All-New Siri

iPhone 18 Pro and iPhone 18 Pro Max give customers entry to Siri AI, rolling out in beta with iOS 27. Siri AI is a completely new model of Siri powered by Apple Intelligence that’s profoundly extra private, succesful, and conversational. Both fashions convey highly effective AI capabilities along with private context to turn into an clever private hub with privateness and safety at its core.

Siri AI can draw on private context understanding to assist customers discover what they want within the second throughout messages, emails, pictures, and extra; use onscreen consciousness to take motion associated to the content material on a person’s display; and reply questions on just about any subject. Siri mode within the Camera app permits customers to get info and take motion on what’s in entrance of them, and customers can write with Siri by merely describing what they want. Additionally, Apple Intelligence makes apps smarter and extra helpful. Users can enhance the composition of a photograph after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground provides photorealistic imagery. In Safari, Notify Me helps customers monitor net pages for adjustments, like product restocks or worth drops, and keep on prime of updates. To shield customers’ privateness, Apple Intelligence makes use of on-device processing and Private Cloud Compute, which extends the privateness and safety of iPhone into the cloud.

iOS 27 delivers an expansive set of enhancements that make iPhone extra responsive, dependable, and straightforward to make use of, together with refinements to the software program design and extra methods to personalize the looks of Liquid Glass. Additionally, highly effective and easy instruments, based mostly on skilled steering, give mother and father extra versatile methods to handle what their children can see, who they’ll speak to, and once they have entry. iOS 27 additionally introduces iPhone Handoff, which permits customers with supported carriers to simply change backwards and forwards between two iPhone fashions with the identical cellphone quantity.⁹

eSIM: A Flexible, Convenient, and Secure Connection

eSIM provides better flexibility, higher safety, seamless connectivity in comparison with conventional bodily SIM playing cards, and extra battery life on eSIM-only fashions.¹⁰ An trade commonplace, eSIM is supported by over 500 carriers worldwide, together with AT&T, T-Mobile, Verizon, and extra. eSIM-only fashions of iPhone 18 Pro and iPhone 18 Pro Max will probably be out there in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These fashions function a good bigger battery, benefiting from the area previously occupied by the bodily SIM to offer two extra hours of video playback.

Beautiful New Accessories

iPhone 18 Pro fashions introduce a variety of recent Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — all designed to enrich the 4 lovely finishes. The Clear Case options an up to date design and is now appropriate with the Crossbody Strap and Wrist Strap. The new Wrist Strap introduces a handy, hands-free solution to carry iPhone, AirPods Pro 2, or AirPods Pro 3. Woven with one hundred pc recycled polyester yarns and embedded with versatile magnets that preserve it neatly fitted collectively, the Wrist Strap will probably be out there in six colours: black, taupe, olive, crisp blue, magenta, and burgundy.

iPhone 18 Pro and the Environment

iPhone 18 Pro and iPhone 18 Pro Max had been constructed with the surroundings in thoughts, and drive progress towards Apple’s formidable plan to be carbon impartial throughout its complete footprint by 2030. Both fashions are made with 40 p.c recycled content material total,¹¹ together with one hundred pc recycled cobalt within the battery and 85 p.c recycled aluminum within the enclosure. They are manufactured with 50 p.c renewable power, like wind and photo voltaic, throughout the availability chain, and meet Apple’s excessive requirements for power effectivity and protected chemistry. Like all Apple merchandise, their paper packaging is one hundred pc fiber-based¹² and could be simply recycled at dwelling.

Pricing and Availability

• iPhone 18 Pro and iPhone 18 Pro Max will probably be out there in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro begins at $1,199 (U.S.) or $49.95 (U.S.) per 30 days, and iPhone 18 Pro Max begins at $1,299 (U.S.) or $54.12 (U.S.) per 30 days for twenty-four months.¹³

• Apple provides nice methods to save lots of and improve to the newest iPhone fashions. With Apple Trade In, prospects buying and selling in iPhone 13 or later can get $175 to $885 (U.S.) in credit score immediately.¹⁴ Apple additionally companions with choose carriers to supply unbelievable offers, and prospects can stand up to $1,200 (U.S.) in credit once they commerce in iPhone 14 or later — in any situation — to place towards iPhone 18 Pro or iPhone 18 Pro Max. Customers can make the most of service offers by visiting the Apple Store on-line or an Apple Store location. For service deal eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers. To see what their system is price and for trade-in phrases and circumstances, prospects can go to apple.com/shop/trade-in.

• Apple Upgrade, a leasing program offered by Klarna and out there within the U.S., offers eligible prospects month-to-month fee choices for iPhone 18 Pro, with 12- and 24-month leasing phrases beginning as little as $34.99 (U.S.) per 30 days for twenty-four months. For extra info, go to apple.com/store/apple-upgrade.¹⁵

• Customers in additional than 65 nations and areas, together with Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will have the ability to pre-order iPhone 18 Pro and iPhone 18 Pro Max starting at 5 a.m. PT this Saturday, September 12, with availability starting Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will probably be out there in 20 different nations and areas starting Friday, September 25.

• A TechWoven Case with MagSafe will probably be out there for $59 (U.S.) in black, chambray blue, taupe, olive, mulberry, and burgundy. A Clear Case with MagSafe will probably be out there for $49 (U.S.), and a Silicone Case with MagSafe will probably be out there for $49 (U.S.) in black, navy blue, crisp blue, olive, burgundy, and magenta. A FineWoven Wallet with MagSafe will probably be out there for $59 (U.S.) in black, navy blue, wildflower blue, olive, magenta, and burgundy.

• A Wrist Strap will probably be out there for $29 (U.S.). A Crossbody Strap will probably be out there for $59 (U.S.) in black, navy blue, taupe, sand, olive, crisp blue, magenta, burgundy, and lightweight grey.

• iOS 27 will probably be out there as a free software program replace on Monday, September 14. Some options might not be out there in all languages or areas, and availability could differ attributable to native legal guidelines and laws. For extra details about availability, go to apple.com.

• Apple Intelligence will probably be out there with iOS 27 on Monday, September 14, for customers with an Apple Intelligence-enabled system set to a supported language. Apple Intelligence is accessible with help for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (conventional), Japanese, and Korean. Some options might not be out there in all areas or languages. For function and language availability and system necessities, see apple.com/apple-intelligence.

• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for customers with a supported system set to English, with help for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some options might not be out there in all areas or languages.

• When outdoors of mobile and Wi-Fi protection, Apple’s groundbreaking satellite tv for pc options assist iPhone 18 Pro and iPhone 18 Pro Max customers keep linked and get help when it issues most. Apple is extending free entry to satellite tv for pc options for a further yr for current iPhone 14, iPhone 15, and iPhone 16 customers. The free trial will probably be prolonged for iPhone 14, iPhone 15, and iPhone 16 customers who’ve activated their system in a rustic that helps Apple’s satellite tv for pc options previous to midnight PT on September 9. For satellite tv for pc function availability, go to support.apple.com/en-us/105097.

• AppleCare delivers distinctive service and help, with versatile choices for Apple customers. Customers can select AppleCare+ to cowl their new iPhone, or, in out there markets, AppleCare One to guard a number of merchandise in a single easy plan. Both plans embody protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery alternative service, and precedence help from Apple Experts. In the U.S., prospects can even select AppleCare One Family, which extends that very same protection to each eligible system throughout an Apple Family Sharing group for one mounted month-to-month worth. For extra info, go to apple.com/applecare.

• iCloud+ plans begin at simply $0.99 (U.S.) per 30 days, offering extra storage to maintain pictures, movies, recordsdata, and extra protected within the cloud and accessible throughout gadgets. iCloud+ additionally offers entry to premium options resembling occasion creation within the Apple Invites app, in addition to Private Relay, Hide My Email, customized e mail domains, and HomeKit Secure Video. With Family Sharing, customers can share their subscription with 5 different members of the family at no further value. For extra info and have availability, go to apple.com/icloud and apple.com/ios/feature-availability.

• New and certified returning subscribers who buy iPhone 18 Pro or iPhone 18 Pro Max can unlock three months of Apple One at no cost. Apple One bundles as much as six Apple companies — together with Apple TV, Apple Music, as much as 2TB of iCloud+ storage, and extra — into one handy plan throughout a number of Apple gadgets. This provide is accessible in choose nations and areas with an eligible new iPhone, iPad, or Mac starting September 17. Service availability varies by area. Learn extra about Apple One at apple.com/apple-one.

About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 workers are devoted to creating the perfect merchandise on earth and to leaving the world higher than we discovered it.

1. eSIM-only fashions of iPhone 18 Pro Max function the biggest improve in battery life on an iPhone by benefiting from the area previously occupied by the bodily SIM.
2. Apple Intelligence is accessible with Siri settings and system language set to Chinese (simplified), Chinese (conventional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some options might not be out there in all areas or languages. Some gadgets might not be out there in all areas. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled system set to a supported language. Available in English to start out. Siri AI won’t be initially out there within the EU on iOS. Certain Apple Intelligence options that depend on server-side fashions are topic to every day utilization limits, together with however not restricted to Siri AI, clever photograph modifying instruments, Image Playground, and AFM 3 Cloud fashions in Shortcuts. Daily limits could differ by function, request complexity, system demand, system insurance policies, and different components. Expanded entry to such options will probably be out there for a charge sooner or later. Use of those options is topic to Apple Intelligence phrases and circumstances. Learn extra at apple.com/apple-intelligence. Siri AI isn’t out there to customers beneath 13.
3. Siri AI won’t be out there initially within the EU on iOS, iPadOS, and watchOS. Features that depend on Siri AI may also not be out there within the EU on iOS, iPadOS, and watchOS. Apple is working laborious to discover a path ahead that preserves its customers’ privateness and safety.
4. The new texture and grain controls will probably be out there in iOS 27 on iPhone fashions that help the newest technology of Photographic Styles. See supported models.
5. Apple Reference Image is an opt-in function. In China, Apple Reference Image won’t be out there at launch due to regulatory necessities. In the EU, Apple Reference Image seize won’t be out there at launch with iPhone 18 Pro fashions, however customers with iOS 27, iPadOS 27, and macOS 27 will have the ability to develop and consider reference photographs.
6. SynthID will probably be out there in a software program replace later this yr and will probably be included for many edited photographs, relying on the edits utilized.
7. Testing carried out by Apple in July 2026 utilizing preproduction iPhone 18 Pro and iPhone 18 Pro Max items and software program, and both USB‑C Charge Cable or Apple MagSafe Chargers (1‑meter Model A3502 and a pair of‑meter Model A3503), each with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired quick cost supported with 60W-capable USB-C cable and USB PD 3.1 (or higher) energy adapters with Adjustable Voltage Supply (AVS). Fast‑cost testing carried out with drained iPhone items. Times measured from the looks of the Apple emblem because the unit began up. Charge time varies with adapter, settings, utilization, and environmental components; precise outcomes will differ. The 60W-capable adapter or larger with AVS (out there individually) should be paired with a USB-C charging cable, and the 35W adapter or larger should be paired with a MagSafe Charger (each out there individually).
8. Testing carried out by Apple in August 2026 utilizing preproduction iPhone 18 Pro and iPhone 18 Pro Max items and software program, subscribed to LTE and 5G service networks, utilizing a consultant utilization profile. Typical use is predicated on the median utilization values throughout iPhone customers and displays a mix of passive and energetic use of quite a lot of functions, together with however not restricted to messaging, pictures, music, social media, video streaming, video games, net shopping, and navigation. Battery life varies by use, configuration, mobile community, sign power, and different components; precise outcomes could differ based mostly on utilization.
9. iPhone Handoff will probably be out there at launch with T-Mobile within the U.S. and Telekom Germany in Germany.
10. Use of an eSIM requires a service that helps eSIM and a wi-fi service plan. See service for particulars. To be taught extra, go to apple.com/esim.
11. Product recycled or renewable content material is the mass of licensed recycled materials relative to the general mass of the system, not together with packaging or in-box equipment.
12. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content material and packaging weight.
13. Financing is accessible to certified prospects, topic to credit score approval and credit score restrict, and requires customers to pick Apple Card Monthly Installments (ACMI) as their fee kind at checkout at Apple. They’ll want to pick AT&T, T‑Mobile, or Verizon as their service once they try. An iPhone bought with ACMI is all the time unlocked, to allow them to change carriers at any time, topic to their service’s phrases. Taxes and delivery on gadgets bought utilizing ACMI are topic to their card’s variable APR, not the ACMI 0 p.c APR. ACMI isn’t out there for purchases made on-line at particular storefronts. The final month’s fee for every product would be the product’s buy worth, much less all different funds on the month-to-month fee quantity. ACMI financing is topic to alter at any time for any cause, together with however not restricted to installment time period lengths and eligible merchandise. See the Apple Card Customer Agreement for extra details about ACMI.
14. Trade-in values will differ based mostly on the situation, yr, and configuration of the eligible trade-in system.
15. This provide is for a shopper lease, not a purchase order or mortgage. Lease offered by Klarna Inc. for a 12- or 24-month time period. Your first month-to-month fee is due roughly 30 days after system is shipped or out there for pickup. Lease approval is topic to eligibility and is predicated on creditworthiness. Monthly funds are based mostly on the chosen system and lease time period. Advertised fee quantity could not embody a trade-in system’s estimated worth. Typical month-to-month funds for iPhone 18 Pro (excluding taxes and any trade-in credit score) vary from $49.99 to $100.03 (U.S.) for a 12-month lease and $34.99 to $70.01 (U.S.) for a 24-month lease. Requires collection of an eligible service. Closing your lease and returning your system terminates your lease. You could incur a considerable cost in the event you terminate your lease earlier than the tip of the lease time period. Additional phrases and circumstances apply. See apple.com/store/apple-upgrade for extra info.

Press Contacts

Matt Sutherland

Apple

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Stephanie Ng

Apple

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Apple Media Helpline

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