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Gordon Brothers is repositioning LK Bennett as a world way of life model by a partnership with IMG Licensing, following its £4 million acquisition of the British vogue label’s model and mental property in January.
IMG Licensing will act as LK Bennett’s world licensing company, figuring out companions and supporting extensions into vogue, house, equipment, magnificence and different way of life classes, increasing the model past its conventional womenswear provide.
LK Bennett’s web site at the moment reads {that a} full web site and new assortment will be arriving quickly.
Gordon Brothers stated broader class and geographic growth would roll out over the approaching years, with alternatives pursued by IMG’s community of licensing companions. Meanwhile, licensing alternatives shall be launched instantly, with the first merchandise anticipated to launch in 2027.
“LK Bennett is a model with a wealthy historical past, robust shopper recognition and large development potential,” Carolyn D’Angelo, Senior Managing Director and Head of Brand Operations at Gordon Brothers.
“Our partnership with IMG Licensing represents an thrilling alternative to reimagine LK Bennett for today’s consumer and introduce the brand to new audiences around the world. By combining IMG’s global reach and licensing expertise with Gordon Brothers’ proven approach to brand revitalization, we are creating a platform for long-term growth across multiple lifestyle categories.”
Asset-light mannequin replaces owned shops
Gordon Brothers stated that whereas it can prioritise licensing, it can additionally look to strengthen relationships with retailers and make investments in product growth and advertising and marketing, relatively than rebuilding the model’s former retailer community. The method follows its work with Laura Ashley, a model Gordon Brothers owned till promoting it to Marquee Brands in January 2025.
“LK Bennett is a model with a wealthy heritage and distinctive id that has resonated with fashion-conscious shoppers for many years. We see important alternatives to construct on that robust basis by combining the model’s enduring fairness with IMG’s experience in vogue licensing and world model growth,” stated Tim Smith, Senior Vice President at IMG Licensing.
LK Bennett fell into administration twice within the final six years
After LK Bennett entered administration for the second time in six years, Gordon Brothers acquired its world model and related mental property belongings, however not its 9 standalone shops and 13 concessions.
The separation marked a shift away from LK Bennett’s earlier retail-led construction. Founded by Linda Bennett in 1990, the model started with a boutique in Wimbledon and at its peak operated greater than 200 branded retailers throughout the UK, US, China and Russia.
Before getting into administration for the second time, the enterprise had scaled again to 9 UK shops and round 13 concessions, using roughly 280 individuals. Its providing spanned ready-to-wear collections, sneakers, baggage and equipment, and it had constructed a high-profile buyer base that included the Princess of Wales. However, LK Bennett remained loss-making, recording turnover of £42.1 million and a post-tax lack of £3.5 million for the 12 months ended 27 January 2024.
The firm had been owned by Byland UK since 2019, following an earlier insolvency course of. A seek for a brand new purchaser started in late 2025, with NEXT reportedly one other early contender.
LK Bennett’s standalone shops closed in April, whereas its concessions remained open for a brief interval. The closures put 89 jobs in danger.
According to latest filings with Companies House, Gordon Brothers is anticipated to obtain round £3 million in for consultancy and stock-clearance charges linked with the administration course of, equal to 75% of its acquisition worth.
Read extra about LK Bennett’s administration course of.
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