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Roblox, as we all know, is a behemoth. Industry analyst Matthew Ball, now chief technique officer at Xbox, mentioned in 2025 that Roblox accounted for extra participant engagement and income development than Steam, PlayStation, and Fortnite mixed. Now it is trying to broaden its attain even additional by giving Roblox creators the flexibility to launch their work as standalone video games.
Part of Roblox’s immense recognition will be attributed to the truth that it is not only a sport, it is a platform the place folks can create and share their very own video games, and earn cash on them. That’s a limiting issue—some video games on Roblox are enormous, however they’re nonetheless fenced into that particular ecosystem—however the brand new initiative revealed through the Roblox Developers Conference known as Roblox Everywhere goals to alter that: “Soon, creators will have the option to make their games available as standalone apps across mobile, PC, and consoles, with Roblox powering the technology and services underneath.”
The first, most blatant query is whether or not these standalone creations will be supplied on storefronts like Steam, Epic, and GOG, and particulars on which can be nonetheless being nailed down. A Roblox rep instructed PC Gamer that having them obtainable on storefronts throughout all platforms is the aim, however choices are nonetheless being explored: “We will start with a select set of gaming developers and storefronts to test, and we will share more details soon.”
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This is a big transfer, with doubtlessly main impression. Roblox is clearly the massive canine however there are nonetheless enormous audiences outdoors the platform that Roblox sport makers at the moment cannot attain. Assuming that these standalone video games will be launched on different main storefronts as Roblox hopes, it opens a whole lot of doorways for particular person creators and Roblox alike. And whereas it is easy to be dismissive of Roblox video games as inherently garbo or greasy child stuff, that is simply not the case. As PC Gamer’s Morgan Park wrote earlier this 12 months in regards to the hit Roblox shooter TTK, “many folks [are] only now learning that the platform is capable of more than idle clickers, horror walking sims, and ‘obbys’ (obstacle platformers).”
Coming soon: Roblox Everywhere. Your favorite Roblox games as their own apps on PC, mobile, and console.Cross-play is on by default, so you can play with friends who are already on the Roblox app. pic.twitter.com/226GcixDivSeptember 11, 2026
It’s additionally attention-grabbing as a kind of reverse tackle the ‘meet players the place they’re’ technique that is seen typical sport makers edge nearer to Roblox and related platforms: Starbreeze, as an illustration, launched a brand new Payday spinoff on Roblox earlier this 12 months, whereas Mattel’s new transfer into videogames is targeted particularly “on creator platforms such as Roblox and Fortnite.” Conventional publishers could also be more and more seeing the cash on Roblox, however Roblox is clearly peering again at them, too.
Roblox Everywhere is not the one manner Roblox is trying to broaden its attain. The firm additionally expects to have its video games joinable in a browser (Chrome first, others to comply with) by the tip of the 12 months, with no exterior software program or set up required, and it additionally plans to roll out a brand new offline choice that can allow singleplayer video games even when they don’t seem to be on a community.
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