Inspired by an icon from the model’s archives, the perfume is delivered to life by way of a marketing campaign starring Camila Cabello, who reimagines Queen’s anthem “I Want To Break Free” whereas wearing traditional “Tommy” pink.
AMSTERDAM–(BUSINESS WIRE)–Sep. 15, 2026–
Tommy Hilfiger, which is a part of PVH Corp. [NYSE: PVH], introduces TOMMY HILFIGER Freedom Eau de Parfum, a brand new girls’s scent impressed by the enduring spirit that has outlined the approach to life model since 1985. Marking the launch, Grammy-nominated singer-songwriter Camila Cabello turns into the newest TOMMY HILFIGER Global Ambassador, becoming a member of the lengthy line of cultural icons who’ve fronted perfume campaigns for the model. This milestone alerts the start of a brand new chapter for TOMMY HILFIGER perfume and reinforces increasing one of many enterprise’ necessary life-style classes.
TOMMY HILFIGER Freedom introduces Clean Amber, a brand new olfactive positioning for a TOMMY HILFIGER perfume, mixing unmistakable freshness with heat, enveloping notes to create an easy and complex scent. The TOMMY HILFIGER archives served as a supply of inspiration all through the method, reconnecting the model to its perfume heritage by way of a up to date lens. Created by Master Perfumer Honorine Blanc and Perfumer Alexandra Monet, the perfume opens with glowing hints of lychee, delivering a juicy brightness layered with dewy floral tones. At its coronary heart, magnolia blossom radiates depth, whereas a base of vanilla blue reveals a easy heat.
The scent is encased in a bottle that embodies the signature design codes of TOMMY HILFIGER, reinterpreted by way of elevated textures, timeless patterns and fashionable craftsmanship. The packaging blends the traditional TOMMY stripe with signature pink, white, and blue accents, with gold finishes that supply a refined architectural really feel. Inspired by the model’s design language, the bottle is outlined by its heavy glass base, distinctive triangular footprint, daring pink monogrammed cap and signature glass ribbed detailing, making a sculptural silhouette that feels each timeless and fashionable.
“I’ve always found Tommy Hilfiger to be classic and timeless. I’m honored to be part of this fragrance campaign, “Freedom”, which celebrates expressing yourself authentically and living completely in the moment,” mentioned Camila Cabello. “It embraces individuality in a approach that feels sincere, easy and actual.”
Directed by Gordon von Steiner, the marketing campaign sees Camila Cabello reimagine Queen’s anthem “I Want To Break Free.” Her rendition of the observe turns into the soundtrack to the marketing campaign tagline “Make Every Moment Yours,” celebrating the liberty to reside authentically and embrace each aspect of your self. The story pays tribute to the legacy of TOMMY HILFIGER fragrances, constructing on the defining music collaborations of the early 2000s with Beyoncé and Enrique Iglesias. Dressed in an iconic pink costume, Camila continues a convention of unforgettable assertion items within the signature model shade, which have turn into defining moments in its campaigns.
“Launching our first new prestige women’s fragrance in over a decade is a very special moment for our brand,” mentioned Tommy Hilfiger. “Since introducing our first perfume in 1996, we’ve always seen scent as another way to express the optimistic TOMMY HILFIGER spirit. Freedom is a celebration of where we’ve come from and where we’re going next. Camila brings an incredible ability to connect with people through her music, authenticity and warmth, and I couldn’t imagine a better ambassador to introduce this new chapter.”
TOMMY HILFIGER Freedom joins a rising portfolio that features the long-lasting Tommy and Tommy Girl fragrances, enduring favorites for greater than 30 years, alongside the Impact franchise. As the primary new status girls’s fragrance in over a decade, this launch lays the foundations for Tommy Hilfiger’s subsequent era of fragrances, with the providing set to broaden by way of future innovation and launches.
Developed manufactured and distributed worldwide by Give Back Beauty, beneath its long-term perfume partnership with Tommy Hilfiger, TOMMY HILFIGER Freedom Eau de Parfum will likely be out there starting September 2026 in 100ml (RRP €79), 50ml (RRP €59), 30ml (RRP €49), and 10ml (RRP €29) sizes at tommy.com and choose retailers worldwide. Friends and followers of the model are invited to hitch the dialog on social media @TommyHilfiger, #TommyHilfigerPerfume and @Camila_Cabello.
About TOMMY HILFIGER
TOMMY HILFIGER is without doubt one of the world’s most acknowledged premium life-style manufacturers, welcoming and provoking customers since 1985. Originally established in New York City and infused with the spirit of Americana, the model is outlined by its pink, white and blue DNA, rooted in expressions which are vibrant, assured and courageous. The model’s collections rejoice “Prep made Modern,” fusing timeless classics with a recent twist. Tommy Hilfiger affords premium high quality and worth to customers worldwide beneath the TOMMY HILFIGER and TOMMY JEANS existence, with a breadth of collections and merchandise together with males’s, girls’s and children’ sportswear, denim, equipment, footwear and perfume.
Part of PVH Corp. [NYSE: PVH], world retail gross sales of TOMMY HILFIGER merchandise have been roughly $9 billion in 2025, with broad distribution around the globe, together with its largest world flagship retailer at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About PVH Corp.
PVH is without doubt one of the world’s largest vogue firms, pushed by its two iconic manufacturers, Calvin Klein and TOMMY HILFIGER. For greater than 140 years, PVH has linked with and impressed customers globally and now operates in additional than 40 nations worldwide. For extra info, go to PVH.com. Follow PVH on Instagram and LinkedIn.
About Give Back Beauty
Give Back Beauty is a privately owned world group specializing within the creation, manufacturing, advertising, and distribution of magnificence manufacturers throughout vogue, life-style, and artist segments. The firm operates throughout all main magnificence classes, together with fragrances, skincare, make-up, haircare, and physique care. With over 550 workers, operations in additional than 130 nations, and 15 places of work worldwide, GBB owns totally built-in distribution associates that allow it to keep up robust direct management over distribution and advertising in all key markets. Over the previous 5 years, the Group has elevated its gross sales tenfold, turning into the fastest-growing perfume and wonder licensees and model incubators within the business.
GBB develops progressive merchandise and advertising ideas with a particular worth proposition and genuine storytelling that mirror every model’s DNA whereas addressing client wants and retailer alternatives. The Group’s ambition is to construct robust, successful manufacturers whereas maximizing shareholder worth for its companions and giving again to folks and the planet. Its motto is: “Big enough to matter, small enough to care.”
The Group holds long-term licenses for manufacturers together with ZEGNA, Chopard, Elie Saab, Mercedes-Benz, Tommy Hilfiger, and Britney Spears. Through its Indie & Talent division, GBB additionally incubated founder-led manufacturers reminiscent of Florence by Mills by Millie Bobby Brown and Blake Brown by Blake Lively. In addition, by way of joint ventures and different hybrid enterprise fashions, the Group acts as a strategic and distribution accomplice for main magnificence and perfume manufacturers together with Dolce & Gabbana, Billie Eilish, and Olaplex.
For additional info, please go to: www.givebackbeauty.com
View supply model on businesswire.com: https://www.businesswire.com/news/home/20260915817565/en/
Pravini Nathoo
VP Global Communications, Tommy Hilfiger
[email protected]
Lyndsey Anderson
Senior Manager Global Communications, Tommy Hilfiger
[email protected]
Source: PVH Corp.
