CDC launches marketing campaign encouraging Americans to detect and reverse prediabetes

The Centers for Disease Control and Prevention is launching a brand new promoting marketing campaign aimed toward elevating consciousness about prediabetes and inspiring early testing to assist stop or delay Type 2 diabetes.

The marketing campaign, referred to as “Undo It,” started airing Tuesday with a message that prediabetes doesn’t need to result in a Type 2 diabetes prognosis.

“You can’t undo everything in life, but you can undo prediabetes,” the marketing campaign states.

CDC officers say one of many greatest challenges is that many individuals with prediabetes have no idea they’ve it.

“Many of them don’t know they have it. Over 80 percent don’t know they have it because it’s largely asymptomatic,” mentioned Dr. Christopher Holliday, director of the Division of Diabetes Translation.

Holliday mentioned the dearth of signs can stop individuals from in search of testing and therapy.

The company’s new “Undo It” marketing campaign urges individuals to study their danger for prediabetes, a situation through which blood sugar ranges are greater than regular however not excessive sufficient for a prognosis of Type 2 diabetes. According to the marketing campaign, 2 in 5 American adults have prediabetes.

Holliday mentioned the CDC is encouraging individuals to take a one-minute online risk test to evaluate their probability of getting the situation.

“The call to action is for them to talk with their doctor and get a confirmatory blood test that will definitively show whether or not they have prediabetes, and then they can take action by making modest lifestyle changes that will help reverse prediabetes,” Holliday mentioned.

Those life-style adjustments embody making more healthy meals selections, growing bodily exercise and dropping a small quantity of weight to assist decrease the danger.

The CDC says early detection can provide individuals a chance to cease or delay the onset of Type 2 diabetes by way of testing and life-style adjustments. Take The Prediabetes Risk Test | Do I Have Prediabetes?