Olivia Jade’s Reformation marketing campaign pokes enjoyable at school admissions scandal

Reformation usually delivers a masterclass in buzzy promoting — and its newest college-themed drop isn’t any exception.

The sustainable vogue label tapped Olivia Jade for its preppy fall marketing campaign, lensed in a collegiate setting. And whereas the influencer fashions every thing from cashmere sweaters to tailor-made separates, it’s a limited-edition crewneck emblazoned with the phrase “college” that’s actually getting the web speaking.

“The kind of crew that suits her better,” Reformation quipped on Instagram Stories of the cheeky design.

The marketing campaign comes over six years after Jade and her dad and mom, Lori Laughlin and Mossimo Giannulli, have been embroiled within the extremely publicized college admissions scandal. (She and her sister, Isabella Rose, have been famously accepted to USC as rowing recruits, regardless of having by no means participated within the sport.)

Instagram commenters instantly clocked the reference, with one calling the marketing campaign, “The epitome of making lemonade out of lemons.”

“Whoever’s idea this was needs a raise,” a second netizen added, whereas a 3rd joked that they instantly “ran to the comments.”

Reformation can be donating 100% of web proceeds from the model to YES Scholars, a non-profit that helps broaden higher-education entry for college kids from under-resourced communities.

The marketing campaign, dubbed “Good Sport,” additionally sees Jade buying and selling her shirt for a handbag — and posing in nothing however the Frances Low Rise Relaxed Pant.

She’s additionally education us on fall layering, modeling stylish seems to be together with the model’s Taylor Belted Denim Jacket and 95% recycled Cove Cashmere Oversized Crew.

“Since you’ve been studying Olivia’s outfits for a while, we figured it was time she gave everyone a lesson in dressing for sport,” the label wrote.

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This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies offers on truly reasonably priced celebrity-worn kinds, places celebrities’ manufacturers to the take a look at and finds the magnificence merchandise that maintain stars crimson carpet-ready. She consults stylists and business execs — together with celebs themselves — for firsthand product suggestions, development predictions and extra. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.