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When 21-year-old Caitlin Cameron discovered she’d be attending her first Brownlow Medal in 2020, she had per week to discover a gown.
Cameron had solely been courting Brisbane Lions participant Charlie Cameron for 9 months and was nonetheless a college pupil on the time. She’d by no means attended an occasion of that magnitude, not to mention had a stylist or couturier on pace dial.
“I raced out to James Street in Brisbane with my mum and just bought something off the rack,” says Cameron, now 28 years previous and married to Charlie. She wore a Michelle Mason black one-shoulder silk-satin robe with a crystal-embellished trim. “I love it, but it was definitely the fanciest thing I owned at the time.”
The Brownlow is a giant evening for the AFL, and a fair greater evening for the cottage business of designers, stylists, hair and make-up artists, spray tanners, social media managers and WAGs, who normally solely have just a few weeks to rustle collectively a glance that may hopefully be remembered for all the proper causes.
Brownlow vogue in the present day could be unrecognisable to the period that thought-about Tania Buckley risque for her jewel-encrusted G-string robe, and has come a great distance since Brynn Edelsten’s dare-to-bare antics of the mid-2000s.
These days, a stylist is a prerequisite – and god forbid in case your robe isn’t customized.
“The Brownlow has totally evolved and taken a quantum leap in the last few years,” says vogue stylist Ken Thompson. “There’s a new confidence to the Brownlow that has kicked it from prom to the lush and sophisticated awards gala that it warrants.”
This will probably be podcast host and creator Felicity Harley’s 14th time attending the Brownlow with husband and AFL chief working officer Tom Harley.
“The spotlight blares a whole lot brighter these days,” says Harley, who credit social media and stylist Lana Wilkinson for elevating the style stakes. “When Lana came on the scene, the themes turned more trend-based, built around colours and styles.”
It’s additionally a giant second for native couturiers who’ve scant alternatives to showcase their ability, says Melbourne-based couturier Zian Assaad. “We don’t have many events happen here in Australia, so the Brownlow was our opportunity to present our work publicly,” says Assaad, who has been working with Brownlow attendees for 20 years and can gown Cameron and sports activities presenter Rebecca Maddern at this 12 months’s occasion.
Plus, a brand new era of gamers embracing their very own love of vogue means it’s not solely the women who get to have some enjoyable.
“The guys are looking better than ever and have totally embraced the opportunity to break out of the shorts cocoon for the evening and master the joy of evening dapper,” says Thompson.
This 12 months, Cameron has targeted on feeling her greatest, attending the Brownlow six weeks postpartum. With her husband enjoying in Saturday’s grand closing and never flying to Melbourne till later within the week, she received’t be at Crown tonight however will attend the Lions’ operate in Brisbane carrying a customized robe by Assaad, styled by Meggy Smith.
“I’ve gone from one end to the other,” she laughs. “It’s really exciting when it does all come together.”
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