DLA Piper advises international know-how and gaming group Aonic on acquisition of Prime Insights

DLA Piper has suggested Aonic, a worldwide multiplatform know-how and gaming group, on the acquisition of Prime Insights, an industry-leading analysis know-how agency for a transaction worth in extra of USD250 million.

The transaction marks Aonic’s most vital acquisition to this point and was partly financed by way of a posh senior secured bond construction. The mixture of the 2 companies will create a unified international rewards and knowledge platform reaching greater than 50 million customers. The enterprise will function 12 proprietary manufacturers and is anticipated to generate over USD300 million in yearly revenues. The partnership allows a doubling of platform scale and gives enhanced attain, insights and person engagement for each cell gaming builders and market researchers.

Aonic, headquartered in Stockholm, is a fast-growing international know-how and video gaming group with over 600 workers throughout 12 firms. The group operates platforms akin to Exmox and Mega Fortuna and is among the many main suppliers of gaming-focused person acquisition and loyalty applications.

Prime Insights is a globally energetic, main analysis know-how firm specializing in programmatic sampling. It operates a number of cell and net platforms by way of which customers can earn cash by finishing on-line surveys.

The issuance of the secured “Nordic” bonds had a quantity of EUR55 million. The bonds will likely be listed on the regulated market of Nasdaq Stockholm and the unregulated open market section of the Frankfurt Stock Exchange based mostly on a (11 web page lengthy) so-called “Annex IX” doc as an exemption to the duty to publish a securities prospectus launched by the EU Listing Act. This was one of many first transactions the place such a brief type doc has been used for functions of a debt issuance within the EU.

A cross-border and multidisciplinary DLA Piper workforce from places of work in Germany, Sweden, and the US, labored on the transaction led by companions Andreas Füchsel (Private Equity/M&A) and Roland Maaß (Capital Markets) and counsels Tatiana Marzoli (Private Equity/M&A) and Juliane Poss (Capital Markets) within the core workforce.

They have been supported by companions Dr Nico Brunotte, Dr Verena Grentzenberg, Katie S. Lee (all IPT), Pascal Kremp (Employment), Semin O, Nicholas A. Klein, Paolo Morante (Lit&Reg), Dr Konrad Rohde and Erik Björkeson (each Tax), Josephine Tessmar (Finance), Peder Grandinson, Petter Kjöllerström, Oliver Olah and Christina Michelle Houston (all Corporate), counsels Sven Bischoff, Patrick Reuter, Raffaella Rusin, senior associates Ilgin Ayhan, Annika Heinz, Aleksandra Lis-Rychlinska, Damian Merks, Janina Tackmann, associates Jannik Becker, Dr Jan Eisele, Alexander Hofsepjan, Benedikt Mail, Katharina Pauls and Jonas Riesenkampff.