Louis Vuitton Faucets Jeremy Allen White and Pusha T for Spring Marketing campaign

PARIS — Jeremy Allen White and Pusha T hit the highway of their first marketing campaign for Louis Vuitton, which celebrates males’s artistic director Pharrell Williams’ India-themed spring assortment in atmospheric photos evoking the romance of journey.

Williams and his group launched into a analysis journey by New Delhi, Mumbai and Jaipur to take in the spirit of Indian sartorialism. Drew Vickers captured the road’s sun-drenched colour palette in photos forged in a golden hue, echoing one other main affect of the gathering: Wes Anderson’s 2007 movie “The Darjeeling Limited.”

Pusha T, carrying a crisp oatmeal-colored swimsuit and flared pants, is pictured on a train-station platform sitting on suitcases emblazoned with the animal motif that Vuitton created solely for the film — a part of a capsule assortment accessible for preorder now and in shops from Feb. 5.

In the movie, the primary characters — performed by Owen Wilson, Adrien Brody and Jason Schwartzman — are comically burdened by their mountain of coordinated baggage. In the marketing campaign, the Vuitton luggage and suitcases mix in seamlessly.

“Seen from the vantage point of a train car, a cargo van or on foot, each frame celebrates the journey itself — the fleeting interludes, the expansive horizons and the quiet thrill of movement,” Vuitton mentioned in a press release.

The marketing campaign, unveiled Tuesday throughout journal print insertions and on Vuitton’s digital platforms, harks again to the French vogue model’s seminal Art of Travel marketing campaign in 2007, which featured personalities together with Mikhail Gorbachev and Catherine Deneuve on the go. 

White, finest recognized for his position as chef Carmen “Carmy” Berzatto within the comedy-drama collection “The Bear,” is seen gazing out a prepare window in a chocolate brown nubuck leather-based jacket and blue striped shirt, one hand casually resting on a patterned Keepall.

In one other picture, he poses in a retro-style beige swimsuit with pleated pants in entrance of a minibus, wielding a Nil bag within the model’s signature Monogram sample, which is marking its a hundred and thirtieth anniversary this 12 months.

“To me each piece feels shaped by a journey, well traveled. I love pieces that feel lived in and worn, built through movement, and that have the confidence to blend different worlds,” mentioned White, who was named a Vuitton ambassador final June. “Pharrell understands this instinctively, creating clothes that reflect travel, freedom, with such a creative approach.”

Pusha T, who has been a Vuitton ambassador since July 2024, is portrayed standing in a prepare carriage carrying a leather-based jacket in an inky shade of eggplant, and toting a purple Speedy P9 with a sandblasted Monogram motif. 

“I feel like this collection is as much about movement as it is about style. Traveling really teaches you how to manage time while never feeling restricted. I can really relate and connect to Pharrell’s vision for this collection,” he mentioned. “He makes the journey feel natural and purposeful.”

The “Nosetalgia” rapper has been inextricably linked to Williams since making his debut with Clipse within the late Nineteen Nineties beneath the auspices of The Neptunes producer. 

Williams forged Pusha T, born Terrence LeVarr Thornton, and his older brother and Clipse bandmate Gene, recognized professionally as No Malice, in his first present for Vuitton in 2023 and produced their final album, “Let God Sort Em Out.” He repeatedly options Clipse’s music on his present soundtracks.