Witchery & St Agni Launch Ovarian Cancer White Shirt Campaign

Supporting the Ovarian Cancer Research Foundation (OCRF), the marketing campaign continues Witchery’s longstanding dedication to funding important ovarian most cancers analysis, serving to develop earlier detection and more practical therapies for probably the most deadly cancers affecting girls.

And the very best half? While you’re out buying an unbelievable white shirt, you’re additionally supporting an incredible trigger. Witchery donates 100 per cent of proceeds from each White Shirt offered to OCRF, making certain every buy straight contributes to vital tasks.

Sunrise host, Natalie Barr, wore the longline wrap shirt this morning to mark the launch of the marketing campaign this morning.

Despite many years of analysis, the five-year survival price for ovarian most cancers stays beneath 50 per cent, far behind the general most cancers common of 70 per cent.

Since its launch in 2008, the White Shirt Campaign has raised almost $18 million for OCRF, making Witchery Australia’s largest company donor to ovarian most cancers analysis and serving to drive lifesaving breakthroughs throughout the nation.

A significant return for St. Agni Founder Lara Fells

For St. Agni founder Lara Fells, collaborating with Witchery on the marketing campaign was deeply private. “Cancer has touched all of us in some way, and it’s incredibly meaningful to be able to contribute and help raise funds for such an important cause,” she tells information.com.au Checkout.

Before launching her personal label with husband Matt Fells, Lara spent six years as Store Manager of Witchery’s Byron Bay boutique. That expertise formed her appreciation for thought of design, high quality craftsmanship and style with objective.

Designing a White Shirt for everybody

Asked why St. Agni felt like the best match for the White Shirt Campaign, Lara says, “It’s truly remarkable what Witchery and the OCRF have achieved together. I’ve long admired how Witchery has built this initiative, so it felt like a genuine honour to be involved this year.”

The design course of was guided by each versatility and accessibility this 12 months, however ensured that St. Agni’s signature tailoring was introduced into the image.

“The inspiration was to create a white shirt for everyone. It was important that every woman could see herself in at least one of the three designs and feel confident wearing it,” Lara says.

More than style

“The mission behind the Witchery White Shirt Campaign brought a deeper sense of responsibility to the design process,” Lara provides. “It shifted the focus from simply creating a garment to designing something with meaning — pieces that embody strength and serve as a symbol of awareness and solidarity.”

She hopes customers perceive the broader influence: “Through its partnership with OCRF, the campaign generates vital funding while raising awareness of ovarian cancer and the need for continued research and earlier detection. Something as simple as buying a white shirt can help fund research, spark conversations, and support progress in an area that affects so many women and families.”

The assortment

The three White Shirt silhouettes draw on St. Agni’s signature aesthetic, providing a recent perspective on a timeless wardrobe staple.

Longline Wrap Shirt: Lara’s private favorite, it reinterprets the basic males’s costume shirt with elongate strains and shifted proportions. The again can wrap to the entrance to cinch the waist, tie loosely on the again, or just be worn down for a relaxed look.

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Button-Back Wrap Shirt: I used to be drawn to this shirt first because it’s an easy twist on the basic white shirt with a button-wrap on the again. It provides that little bit of a cinch to the piece, however isn’t ‘out there’ for the on a regular basis. It’s additionally probably the most wearable of the three, you possibly can put on it cinched or simply as a basic outsized button-up which I like.

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Halter Shirt: A primary for the marketing campaign, providing a contemporary twist on a basic piece. This piece is certainly one you could attempt on so you possibly can see how superbly it sits. It’s the right ‘nice top’ to go along with a pair of denims.

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A marketing campaign with actual influence

Over 18 years, proceeds from White Shirt gross sales have supported greater than 60 analysis tasks throughout 22 Australian medical analysis institutes together with 10 early detection tasks and greater than 40 remedy initiatives nationwide.

The 2026 Witchery White Shirts shall be out there on-line through Witchery on-line and in-store all through Australia and New Zealand from Tuesday 7 April 2026, via to World Ovarian Cancer Day on Thursday 8 May.

To be sure to by no means miss a gross sales occasion, product launch or present information, signal as much as our free information.com.au checkout publication right here.

Annabel LaneShopping Writer, Partnerships

Annabel started her profession in media in 2022 earlier than transferring into editorial throughout print, digital and social for WHO Magazine. Previously she additionally produced content material for a few of Australia’s greatest titles, together with Woman’s Day and TV Week. With a love for storytelling, a pointy eye for developments and an obsession with on-line buying, she’s develop into the buddy everybody texts after they wish to know what’s truly value shopping for. Now a part of the information.com.au Checkout workforce, Annabel spends her days searching down offers, testing buzzy merchandise and creating scroll-stopping content material throughout style, magnificence and journey. When she’s not writing, she’s spending her time down on the seashore or curled up along with her favorite guide.