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Market analysis agency Omdia has ranked Samsung because the World’s No.1 TV model for the twentieth consecutive yr; marking 20 years as the worldwide innovator within the tv business.
Samsung has held the highest place within the international TV market since 2006 and the corporate recorded a 29.1% share of the worldwide TV market in 2025. Samsung says the 20 consecutive years of management show its sustained innovation, technological excellence and the flexibility to repeatedly meet evolving client expectations.
In South Africa, Samsung has been recognised because the Most Preferred family Refrigerator and Washing Machine Brand, based on the Brand Attitude Survey (BAS) 2025 performed by international market analysis agency Ipsos. This is one in every of many accolades that underscores Samsung’s sturdy repute, affect and the belief that native prospects have in its home equipment. Samsung says this recognition is especially highly effective as a result of it displays direct client desire inside South Africa.

“Samsung’s success is driven by its relentless pursuit of innovation and its commitment to meeting the evolving needs of consumers,” it mentioned in a press release. “By combining cutting-edge technology with sleek design and intuitive functionality, Samsung continues to raise its standards in the consumer electronics industry.”
Samsung not too long ago additionally introduced that it had maintained its place within the audio-visual sector because the world’s high soundbar model for the 12th yr in a row. According to new analysis from Futuresource Consulting, Samsung captured 21.5% of the worldwide soundbar income and 19.7% of unit quantity in 2025, persevering with a profitable streak that started in 2014.
This milestone, together with 20 years of world TV authority, strengthened Samsung’s place on the forefront of dwelling leisure. The achievement additionally demonstrates sturdy client confidence within the model’s audio improvements, whereas strengthening Samsung’s functionality in delivering premium dwelling leisure experiences to its prospects.

Samsung has additionally not too long ago retained its place because the world’s No. 1 gaming monitor model, makinmg it the seventh consecutive yr, in a run that began in 2019. According to the newest knowledge from International Data Corporation (IDC), Samsung captured 18.9% of the worldwide gaming monitor market by income, reinforcing its premier place in high-performance gaming shows.
Samsung additionally ranked first within the OLED gaming monitor section for the third consecutive yr, reaching a 26% market share. This premium place, says Samsung, highlights its dedication to efficiency, innovation and delivering cutting-edge show applied sciences for players and professionals alike.
“These outstanding accolades provide independent proof of Samsung’s ground-breaking innovation and authority across multiple product categories. With a vision to shape the future of technology, Samsung is committed to pushing boundaries and creating experiences that enrich lives.”
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