Favorite Daughter Expands It is Retail Footprint

Favorite Daughter—the modern way of life model based by Erin and Sara Foster, has opened a brand new boutique in Nashville’s 12 South neighborhood, increasing its retail footprint to 3 places.

Launched in 2020 by Erin Foster and Sara Foster in partnership with Centric Brands, Favorite Daughter is a up to date way of life label based mostly in Los Angeles. Digital-first, the gathering options trend-right style, denim and closet staples with a concentrate on long-lasting high quality

Favorite Daughter first opened its Beverly Hills retailer in 2021 and moved to a bigger area within the neighborhood final spring, designed by Joyce Downing Pickens of JDP Interiors.

This previous November, the model opened its second boutique on Madison Avenue in New York City’s Upper East Side. The Manhattan area is 1,400 sq. ft, utilizing the Beverly Hills flagship design as its inspiration.

Favorite Daughter’s third retailer shares the identical aesthetic as its Beverly Hills and New York City places. The 1,500-square-foot retailer sits amongst different in style retailers within the 12Southspace, identified for buying and eating. The model is celebrating the opening of the Nashville boutique with an intimate VIP occasion on June 4 adopted by a neighborhood occasion June 5, which is able to embody a particular efficiency by the Nashville-based, all-female nation music trio Just Jayne. Both occasions happen within the 12South retailer and have meals and beverage by Craig’s Nashville.

My household spends lots of our time in Nashville,” stated Erin Foster. “With my husband Simon’s company based there, it felt very natural for us to open in the 12South district. I know we are bringing something unique and special to this growing city. I am so excited to be a part of it.”

“Women really connect with what we do, elevated staples, great tailoring, amazing denim, pieces you can live in, so opening on Madison Avenue in the fall and then in Nashville felt like the natural next steps. We want all our boutiques to feel like an elevated, in-person expression of the experience our customer already knows from shopping us online,” stated Sara Foster

The boutiques carry an assortment throughout the model’s classes together with suiting types, logoproduct, denim, ready-to-wear silhouettes, footwear and equipment