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Seneca Resorts & Casinos has signed a multi-year settlement to turn into a founding accomplice of the brand new Highmark Stadium, extending its two-decade relationship with the Buffalo Bills because the workforce’s official on line casino.
The deal expands the tribally owned gaming enterprise’s branding and hospitality presence on the stadium, which is scheduled to open for the 2026 NFL season in Orchard Park, New York.
As a part of the settlement, Seneca Resorts & Casinos could have naming rights to the 16,500-square-foot Seneca Resorts & Casinos Field Club, a premium hospitality area at discipline stage close to the Bills’ sideline that comes with Seneca-inspired design components.
Sports partnerships have turn into an more and more widespread advertising and marketing technique for tribal gaming enterprises searching for broader regional and nationwide visibility. Recent examples embrace Pechanga Resort Casino changing into a founding accomplice of the Los Angeles Clippers’ Intuit Dome and Casino Del Sol’s $60 million stadium naming rights settlement with the University of Arizona.
Seneca Resorts & Casinos President and CEO Kevin Nephew mentioned the settlement builds on the organizations’ long-standing partnership. “We are proud of the strong partnership Seneca Resorts & Casinos and the Buffalo Bills have built together,” he mentioned.
The partnership additionally makes Seneca Resorts & Casinos the presenting sponsor of the Bills Legends Community, which incorporates greater than 1,300 former Buffalo Bills gamers. The settlement consists of sponsorship of the “Legend of the Game” characteristic at dwelling video games and appearances by former gamers at Seneca properties.
The announcement ceremony included a land acknowledgment recognizing the stadium website because the ancestral homeland of the Seneca Nation, honoring the Nation’s enduring connection to the area.
Seneca Resorts & Casinos operates the Seneca Niagara Resort & Casino, Seneca Allegany Resort & Casino and Seneca Buffalo Creek Casino by means of Seneca Gaming Corp., the gaming enterprise of the Seneca Nation.
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