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The World Travel & Tourism Council (WTTC) is happy to welcome Messe Berlin Americas as a Regional Member. The partnership brings collectively WTTC and the organizer of ITB Americas, the most recent addition to Messe Berlin’s world ITB model portfolio, reinforcing their shared dedication to advancing the worldwide Travel & Tourism trade.
As the primary and solely journey commerce present bringing collectively North America, Central America, South America and the Caribbean below a single B2B platform, ITB Americas connects the area’s journey and tourism ecosystem throughout the area and foster enterprise alternatives, foster information trade and trade collaboration.
The inaugural version of ITB Americas brings collectively locations, tourism boards, consumers, journey firms, hospitality manufacturers, airways, expertise suppliers, MICE professionals and trade leaders from throughout the Americas and past. Trade guests can register now to attend ITB Americas 2026 and join with main gamers from throughout the journey and tourism trade. The occasion is predicted to welcome greater than 5,000 attendees and contributors from greater than 42 international locations and areas.
Organized by Messe Berlin Americas, the regional subsidiary of Messe Berlin, ITB Americas builds on the worldwide ITB portfolio of journey commerce reveals and is designed to turn into the main gateway to the journey and tourism trade throughout the Americas. By becoming a member of WTTC as a Regional Member, Messe Berlin Americas reinforces its dedication to working alongside the trade’s main organizations to form the way forward for journey and tourism within the Americas.
Gloria Guevara, WTTC President & CEO, mentioned:
“We are delighted to welcome Messe Berlin Americas as a Regional Member. Through its focus on fostering business connections, knowledge exchange and collaboration, the organisation plays an important role in strengthening engagement across the Travel & Tourism sector in the Americas. We look forward to working together to connect industry leaders, support regional growth and advance opportunities for the sector throughout the continent.”
Vicente Salas Hesselbach, VP & Managing Director Americas at Messe Berlin, mentioned:
“Joining WTTC as a Regional Member marks an important milestone for Messe Berlin Americas and, above all, for ITB Americas. As we prepare to launch the inaugural edition of ITB Americas, we are committed to building a platform that brings together the travel industry across the entire continent, fostering meaningful business connections, knowledge exchange, and long-term collaboration. This achievement reinforces our commitment to shaping a stronger, more innovative, and sustainable future for travel and tourism in the Americas.”
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is the worldwide physique representing the personal sector of Travel & Tourism and the main authority on the sector’s financial and social contribution worldwide. Its members embrace Chairmen, Presidents and CEOs of the world’s main journey and tourism firms throughout inns, airways, airports, cruise strains, tour operators, expertise platforms and locations, spanning each main area globally.
WTTC works to advance sustainable progress throughout the Travel & Tourism sector by driving collaboration between trade leaders and governments, shaping world coverage, and offering authoritative analysis on the sector’s financial impression worldwide.
About Messe Berlin Americas
Messe Berlin Americas is the most recent subsidiary of Messe Berlin GmbH, based mostly in Guadalajara, Mexico, established to guide the corporate’s enlargement technique throughout the Americas. Our first occasion within the area is ITB Americas, with the aim of creating world-class commerce gala’s in a number of cities throughout the continent.
About ITB Americas
ITB Americas is the occasion that can join with all the journey & tourism ecosystem throughout North, Central, South America, and the Caribbean in a single place. Here is the place an important key gamers, newcomers, and revolutionary firms within the journey trade come collectively for the primary time within the Americas. As the main commerce present in tourism, ITB ensures trusted high quality, world attain and excessive requirements. ITB Americas’ goal shouldn’t be solely to proceed with this legacy but additionally set the pillars for the way forward for tourism driving innovation, fostering connections, and shaping tomorrow’s journey panorama within the area.
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