Southeast Asian Travel Professionals Uncover the Many Sides of Zhejiang

HANGZHOU, China, July 30, 2026 /PRNewswire/ — From July 20 to 24, a familiarization tour organized by the Zhejiang Provincial Department of Culture, Radio, Television and Tourism introduced 12 main journey consumers and influential journey content material creators from Vietnam, Thailand and Malaysia deep into the guts of the province. The five-day journey took the group by way of Ningbo, Jinhua, Lishui and Hangzhou, unveiling a Zhejiang that strikes effortlessly between Zen spirituality, cinematic fantasy, digital marvel and timeless landscapes.

Designed to showcase the province’s most compelling choices, the itinerary stitched collectively Buddhist heritage on the Maitreya Altar in Ningbo, the bustling vitality of the Yiwu Global Digital Trade Center, the immersive movie units of Hengdian World Studios, and the otherworldly great thing about Xiandu Scenic Area in Lishui. In Hangzhou, the group wandered by way of the AI-powered Wensan Road Digital Life Block, tasted Dragon Well tea straight from the terraces of Meijiawu, and ended the tour with Impression West Lake: The Most Memorable Is Hangzhou, a spectacle of sunshine, water and music staged on the lake itself. Along the way in which, they wearing interval costumes for on-location photograph shoots, sampled native night-market fare and engaged with immersive digital experiences that weave bodily locations along with digital storytelling.

Travel professionals on the journey praised the route’s mix of pure surroundings, cultural heritage and revolutionary know-how, calling it a powerful match for Southeast Asian vacationers’ tastes. The subsequent step, they mentioned, is joint growth of premium inbound itineraries tailor-made particularly to Southeast Asian markets — a transfer aimed toward extending the attain of “Picturesque Zhejiang,” attracting extra guests from Southeast Asia and creating a brand new technology of culturally wealthy, globally aggressive journey experiences.

SOURCE Zhejiang Provincial Department of Culture Radio Television and Tourism