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Respected senior dwelling chief brings greater than twenty years of expertise in gross sales technique, enterprise intelligence, analytics and AI to newly created position
CHICAGO, Ill. – August 25, 2026 – Senior Lifestyle Corporation, one of many nation’s main house owners, operators and managers of senior dwelling communities, has named Renee Kimberly Vice President of Sales Strategy and Enablement.
The position is new for Senior Lifestyle and displays the corporate’s funding in a extra data-informed, technology-enabled strategy to gross sales. Kimberly, a well known senior dwelling chief with greater than 20 years of expertise, will concentrate on strengthening gross sales technique, enterprise intelligence, analytics and enablement throughout the corporate’s nationwide portfolio.
“Renee’s appointment reflects the direction Senior Lifestyle is moving as an organization,” stated Janine Witte, Senior Vice President of Sales and Marketing at Senior Lifestyle. “The future of senior living sales will require stronger insights, better systems and a deeper understanding of how older adults and families make decisions. Renee brings the industry experience and technical expertise to help us connect those pieces in a meaningful way.”
Prior to becoming a member of Senior Lifestyle, Kimberly spent 21 years with Watermark Retirement Communities, the place she most just lately served as Director of Business Systems Intelligence. In that position, she led enterprise initiatives throughout enterprise intelligence, analytics, synthetic intelligence and gross sales expertise. She additionally held management roles within the software program business, giving her a various understanding of how expertise can help gross sales groups, operators and decision-makers.
In her new position, Kimberly will concentrate on constructing a extra linked gross sales enablement technique throughout Senior Lifestyle. Her work will embody CRM technique, enterprise intelligence, analytics, lead administration, gross sales coaching, income optimization, forecasting and integrating AI-enabled instruments with the purpose of giving gross sales groups clearer insights, stronger sources and extra constant help.
Throughout her profession, Kimberly has centered on connecting expertise with the day-to-day wants of senior dwelling gross sales and operations groups. Her work has included utilizing information and enterprise methods to strengthen gross sales efficiency, optimize income, enhance client insights and help extra knowledgeable decision-making.
“What drew me to Senior Lifestyle is the opportunity to bring together so many areas I care deeply about: sales strategy, business intelligence, technology, analytics and helping teams succeed through better systems,” Kimberly stated. “I have always believed that great technology should empower people. In this role, I’m excited to support Senior Lifestyle’s sales teams with tools and insights that help them better serve prospective residents and families.”
The creation of the Vice President of Sales Strategy and Enablement position comes as senior dwelling suppliers proceed to adapt to altering client expectations, extra complicated decision-making journeys and elevated demand for clear, responsive gross sales experiences. For Senior Lifestyle, the position is a part of a broader effort to align gross sales technique, expertise, information and workforce help in a method that improves each enterprise efficiency and the shopper expertise.
Kimberly can be an energetic voice within the senior dwelling business and has participated in business panels and discussions centered on gross sales, analytics, expertise and innovation. This fall, she is going to take part in “The New Owner-Operator Growth Conversation” roundtable on the 2026 SMASH Conference on Oct. 5 in Las Vegas and “AI is Already Talking to Your Prospects” on the 2026 NIC Fall Conference on Oct. 22 in Chicago.
“Senior living is becoming more data-informed, more consumer-driven and more technology-enabled,” stated Justin Robins, Chief Operating Officer of Senior Lifestyle. “Renee’s expertise will help us continue building a sales infrastructure that is forward-looking, scalable and grounded in the real needs of our teams, residents and families.”
About Senior Lifestyle
Founded in 1985, Senior Lifestyle is without doubt one of the nation’s main house owners, operators and managers of senior dwelling communities, serving residents throughout the United States by means of impartial dwelling, assisted dwelling, reminiscence care, expert nursing and different specialised companies. Senior Lifestyle is widely known for modern and award-winning packages and hospitality-driven companies throughout all ranges of care. The firm is dedicated to creating Great Places to Work and Great Places to Live. For extra data, go to www.SeniorLifestyle.com.
Media Contact:
Cherie Dupor, Senior Lifestyle Corporation
773-294-2497
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