Adidas launches life-style hub in Bangkok’s Songwat

Adidas has opened a flagship in Bangkok’s Songwat district, increasing its experiential retail technique with a vacation spot that mixes style, road tradition and group engagement.

The two-storey retailer combines retail, meals and beverage, product customisation and cultural experiences underneath one roof. The floor ground showcases a curated vary of Adidas Originals merchandise, whereas the higher degree is residence to specialty espresso model % Arabica, creating an area designed to encourage longer visits and social interplay.

The flagship additionally contains a Maker Lab for product personalisation, a photobooth and an unique Graphic Tee Collection developed with native artists. Available solely on the Songwat location, the gathering attracts inspiration from the neighbourhood’s heritage by way of a up to date lens.

According to the model, the shop displays Adidas Originals’ technique of remodeling bodily retail into locations that foster creativity, tradition and group alongside commerce.

The opening follows the launch of Adidas’ flagship retailer at Singapore’s Jewel Changi Airport final yr, which additionally included experiential zones impressed by native tradition and storytelling.