FLY TO HIGHER STATUS: NEW JAPAN AIRLINES AND MARRIOTT BONVOY® STRATEGIC TRAVEL LOYALTY PARTNERSHIP UNLOCKS UNPRECEDENTED ACCELERATED ACCESS TO LOYALTY BENEFITS FOR MEMBERS ｜JAL Group

Tokyo, Japan – 14th July 2026 – JAL Mileage Bank (JMB) program of Japan Airlines Co., Ltd. (JAL) and Marriott Bonvoy, Marriott International’s award-winning journey program have launched a strategic journey loyalty partnership to ship unique advantages to members throughout each air journey and lodge stays.

This announcement expands on the present relationship between each events which already permits reciprocal conversion of JAL miles and Marriott Bonvoy factors. The enhanced collaboration introduces complete reciprocal standing matching and mutual member advantages, marking a first-of-its-kind initiative for each organizations. For JAL, it’s the first strategic collaboration with a world hospitality group, whereas for Marriott Bonvoy, it represents the primary complete alliance of this nature with a Japanese airline. Through this strengthened alliance, members of each applications will take pleasure in better recognition, enhanced rewards, and a extra seamless journey expertise.

A New Chapter in Travel Loyalty
This evolution of the longstanding relationship between Marriott Bonvoy and JAL. Through newly launched member advantages, together with reciprocal elite standing recognition and alternatives to earn higher-tier standing, the alliance will ship a extra seamless and built-in journey expertise throughout each air journey and hospitality.

Members enrolled in each JAL Mileage Bank and Marriott Bonvoy will be capable of take pleasure in advantages from every loyalty program concurrently, unlocking better alternatives to achieve elevated membership standing and enhanced journey privileges throughout each applications. This collaboration additional strengthens the worth proposition for loyal vacationers, making a extra rewarding journey from flight to remain.

For the primary time, all Marriott Bonvoy members will routinely obtain FLY ON Points once they hyperlink their accounts, with out taking a flight. The variety of FLY ON Points credited will rely on a member’s Marriott Bonvoy elite standing. Similarly, the Marriott Bonvoy standing a JMB member receives, will rely on their FLY ON Status.

Basic JAL Mileage Bank and Crystal members will obtain Marriott Bonvoy Silver Elite standing once they meet keep necessities. JMB Sapphire and above members will obtain analogous Marriott Bonvoy Elite standing routinely. A full abstract of advantages will be discovered beneath.

The elevated alliance between JAL and Marriott Bonvoy comes at a time when journey loyalty advantages are of nice significance to vacationers. Marriott Bonvoy’s latest Loyalty Trends Report 2026 discovered that vacationers are most engaged with lodge and airline loyalty applications. Japanese vacationers particularly search to optimise their memberships to derive the collective worth throughout loyalty applications.

“This collaboration represents an exciting step forward in how we reward and engage our most valued customers,” mentioned Shingo Nishida, Executive Officer, Senior Vice President, Mileage and Lifestyle Business Division, Japan Airlines Co., Ltd. “By partnering with Marriott Bonvoy, we are extending the benefits of JAL beyond the skies, creating new opportunities for our members to enjoy greater travel experiences and progress more quickly through our membership tiers.”

“Our enhanced alliance with JAL is an exciting milestone that brings together two iconic travel brands to create more rewarding journeys for our members. Through Marriott’s hyperlocal strategy of collaborating with leading companies in key markets, we are delivering greater recognition, accelerated rewards and more opportunities for members to experience the very best of travel. By further connecting Marriott Bonvoy with Japan Airlines’ loyalty ecosystem, members will enjoy more seamless and enriching travel experiences that inspire the discovery of new destinations, create lasting memories and deliver journeys to their fullest. Together, we are unlocking new possibilities for travel and setting a new standard for loyalty experiences in Japan,” reveals John Toomey, Chief Commercial Officer Marriott International, Asia Pacific excluding China.

Benefits for JAL Mileage Bank Members

JAL Mileage Bank members now take pleasure in a seamless pathway into the Marriott Bonvoy ecosystem, with alternatives to each match and speed up elite standing. These advantages present JAL Mileage Bank members with enhanced entry to Marriott Bonvoy’s portfolio of greater than 10,000 properties worldwide, unlocking privileges reminiscent of room upgrades, late checkouts and way more.

Benefits for Marriott Bonvoy Members

Marriott Bonvoy members at the moment are capable of speed up to the next tier of JAL Mileage Bank standing via FLY ON Points, credited when members hyperlink their accounts. Titanium and Ambassador members will moreover obtain Crystal standing or above:

ABOUT JAPAN AIRLINES (JAL) Japan Airlines (JAL) was established in 1951 as Japan’s first non-public airline. Today, as a member of the oneworld® Alliance, the airline operates a fleet of 234 plane (as of March 2026) all through an intensive home and worldwide community, serving 413 airports in 71 international locations/areas along with different JAL Group and companion airways. The airline has been the proud recipient of many accolades for its distinctive service, together with recognition as a 5-Star Airline by Skytrax and “World Class” by APEX. Under its model slogan of Soaring Together, JAL strives to awaken senses, raise spirits and encourage, and make significant connections for its prospects and stakeholders all through society. The airline is devoted to making sure the best requirements of flight security and general service high quality, striving to be essentially the most most well-liked airline by prospects worldwide. For particulars and to study extra, go to JAL’s official web site at

ABOUT JAL MILEAGE BANK The JAL Mileage Bank (JMB) is JAL’s loyalty program, enabling members to earn miles via flights, lodge stays, purchasing, and quite a lot of on a regular basis actions. Accumulated miles will be redeemed for award flights, digital cash, and a variety of companion advantages and unique rewards. By providing a number of alternatives to earn and use miles each whereas touring and in each day life, JMB gives members with better flexibility and worth from each journey.

ABOUT MARRIOTT BONVOY

Marriott Bonvoy®, Marriott International’s award-winning journey platform, connects vacationers to the folks, locations, and passions they love via a rare assortment of accommodations and experiences worldwide. The platform options over 30 lodge manufacturers and 10,000 locations, together with the biggest assortment of luxurious choices, distinctive boutique properties, premium dwelling leases, and extra, offering famend hospitality throughout the globe. With unequalled entry to one of the best in leisure, culinary, sports activities, outside journey, arts, tradition, and extra, Marriott Bonvoy presents transformative journey experiences that go away a long-lasting impression.

Marriott Bonvoy membership is free and unlocks distinctive advantages together with the flexibility to earn factors via journey and on a regular basis actions, like purchases with co-branded bank cards. Members can redeem their factors totally free stays, experiences and extra. Visit marriottbonvoy.com for extra data and obtain the Marriott Bonvoy app here. Travelers can join with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.