Ladies in Enterprise 2026: Ashley Eller-Cottrell

Nashville has by no means been brief on formidable girls — professionals who dream greater, work more durable, and open doorways for individuals who observe.

From entrepreneurs and executives to creatives, advocates, and innovators, these girls are making an impression of their industries, strengthening our neighborhood, and proving that success is much more significant when it’s shared. They are leaving an enduring mark on Music City — one daring resolution at a time.

How did your profession evolve into what it’s now? What defining steps, pivots, or roles formed your journey alongside the best way?

Hermitage Golf Course is our household enterprise, so it’s actually all I’ve ever identified. That stated, I by no means anticipated to be sitting on this function right now. I began working within the professional store at 14 and stayed concerned on and off by means of faculty. In my mid-20s, I joined the corporate full-time, main our event gross sales. Over the years, my function continued to evolve, and when our Director of Golf retired, moving into the function of President felt like a pure development.

What challenges did you face early on, and what challenges are you navigating right now?

Working in a male-dominated trade has actually been a problem, however it’s one I’ve embraced and grown comfy with over time. Today, my largest problem and accountability is continuous the legacy my father and household have constructed. I’m pushed day by day to make them proud whereas constructing on the success we’ve achieved on the course.

What do you’re keen on most about what you do, and what continues to encourage you?

Every day actually is completely different. While now we have common golfers and tournaments that return 12 months after 12 months, it’s the relationships that make it significant; you get to know folks and their households over time. At the identical time, we welcome guests from throughout who’re experiencing Hermitage for the primary time. Each individual brings one thing new, and that’s what retains it thrilling.

What function has Nashville performed in shaping your profession and your perspective?

Nashville’s development has performed an enormous function. While the golf trade as an entire skilled slower development for a time frame, the town’s tourism growth helped drive continued momentum at Hermitage. Interestingly, the pandemic additionally had a constructive impression on the sport. As folks looked for protected, out of doors actions, golf turned an outlet. We labored arduous to offer a protected setting, and in doing so, we had been capable of give folks a spot to flee. We welcomed many new golfers throughout that point, and listening to their appreciation strengthened the worth of what we do.