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Riding on a wave of robust gross sales and a extremely profitable Online-Merge-Offline (OMO) enterprise mannequin, furnishings retailer PapaHome is ready to considerably increase its Hong Kong footprint.
This October, the model will relocate its flagship retailer from Tsim Sha Tsui to Causeway Bay’s Fashion Walk, upgrading from a standard showroom right into a sprawling, multi-dimensional life-style vacation spot.
The new two-story flagship will cowl over 35,000 sq. toes, greater than doubling the usable house of its present location.
This large enlargement permits PapaHome to totally understand its new “More Than Home” idea, which is constructed round an “Experience First, Buy Later” philosophy.
The immersive strategy is designed to let clients bodily work together with trendy residence decor and premium furnishings, giving them peace of thoughts earlier than finalizing their purchases by Taobao.
In addition to an intensive choice of residence furnishings, the Causeway Bay retailer will debut a devoted residence aesthetics showroom.
This specialised space will present customers with complete residence options, providing every part from custom-built furnishings to full-scale inside design and renovation providers.
Moving past customary furnishings retail, PapaHome goals to redefine the trendy purchasing expertise by mixing in numerous life-style parts.
The new venue will function an in-house eating idea dubbed PapaCafe, alongside sections devoted to magnificence and wellness, floral preparations, and stylish life-style equipment. The firm additionally plans to foster buyer engagement by internet hosting common neighborhood occasions and interactive workshops.
PapaHome’s Chief Executive Officer, Andy Wong, famous that the relocation to a primary retail hub like Fashion Walk represents a significant strategic improve for the model. He defined that their experiential mannequin has confirmed extremely efficient in boosting client confidence when shopping for furnishings on-line.
With the dramatically elevated ground house and new cross-sector choices, the corporate hopes the general public will view the upgraded flagship not merely as a furnishings retailer, however as a vibrant hub for a contemporary life-style neighborhood.
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https://www.thestandard.com.hk/news/article/337451/Taobao-backed-PapaHome-to-launch-massive-lifestyle-flagship-in-Causeway-Bay
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