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Young stars have pushed fandom to new heights over the previous three seasons, and its prime star, Caitlin Clark, is again after lacking a lot of the final season. Thanks to the enhance in recognition, a document 216 video games are being broadcast nationally in 2026. Increased publicity might assist deal with one of many largest roadblocks to fan engagement – restricted entry to video games on TV and streaming.
Access is a problem throughout your complete sports activities business, however girls’s sports activities faces even larger points with offering followers with entry to video games at this time.
For almost a decade, Sports Poll has requested followers about their capacity to entry the sports activities they need to watch.
Fans are requested to contemplate all of the sporting occasions they will watch on TV or stream. In 2023, we additionally started asking followers about their capacity to entry the girls’s sports activities they need to watch. While 59% of sports activities followers say they will entry all or a lot of the sports activities they need to watch basically, solely 42% of girls’s sports activities followers say they’ve entry to all or a lot of the girls’s sports activities they need to watch. Fans acknowledge that entry is extra restricted in comparison with the most important (male-dominated) U.S. leagues. As fandom will increase for the WNBA and different girls’s professional and faculty sports activities, followers need to see extra of those video games on TV and streaming providers.
However, a rising variety of nationwide broadcasts additionally means a bigger variety of media companions for the WNBA (together with seven companions for 2026). This can create different challenges by requiring followers to have extra subscriptions to observe video games and making it harder to search out the video games they need to watch.
Will these challenges influence perceived entry for followers of the WNBA and different girls’s sports activities? We’ll be watching.
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