Halley Kate Relaunches Bar Dog as Life-style Label

Halley Kate Williams is formally relaunching her model Bar Dog as a full life-style label. The model’s first pre-fall attire assortment launches on July 30.

“This moment for the brand is really about expanding what Bar Dog represents. Instead of just offering dog collars and leashes, we really wanted to take it a step further and introduce apparel alongside lifestyle pieces that were designed for both people and their dogs,” Williams instructed WWD. The influencer serves because the chief govt officer of Bar Dog, whereas Ashley Leo serves as president. The Leo Group co-owns the model.

“The goal is to create products that fit naturally into your everyday life while celebrating the bond between you and your pup — so it truly feels like you’re stepping into the Bar Dog world.”

For the model’s inaugural attire assortment, Bar Dog will provide a collection of autumn-oriented items, together with elevated knitwear, outerwear, separates and equipment, alongside the model’s signature canine merchandise.

Bar Dog’s future collections can even be pushed by the model’s mission. “I’ve had a personal passion for supporting shelters and organizations that help animals specifically, so when it came to building my personal brand, I wanted to ensure that it also had a meaningful mission,” Williams stated.

“With that in mind, every collection will partner with a different shelter or rescue organization, with a giveback component that supports their work and helps more animals find loving homes.”

Several clothes from The Leo Group’s manufacturers are made in New York, Ashley Leo instructed WWD. Williams influencer impression is one other component that Leo hopes will set Bar Dog aside from its opponents. “Halley is obviously a star in the influencer space, but more importantly she is a savvy young businesswoman with a lot of talent,” Leo stated.

“We love her vision for Bar Dog with the support of [The Leo Group] we see the potential for it to grow into the next great American outfitter. We’re looking forward to what’s next for Bar Dog.”