Martin Scorsese and Daughter Francesca Crew for Lavazza Coffee Sequence

Lights, digicam, caffeinate.

Martin Scorsese took a break from the director’s chair to step in entrance of the digicam for a change for Lavazza’s new branded miniseries Family Blend celebrating “the magic of coffee.” True to its title, Scorsese isn’t alone within the challenge because it’s directed by and co-starring his daughter, Francesca Scorsese. A couple of different well-known faces assist fill out the five-episode challenge, together with Jason Biggs and Adrien Brody.

There’s lots of mixing happening, too, within the places and content material as Francesca filmed the branded sequence in locations which have helped form her father’s life and inventive efforts, just like the Little Italy neighborhood in New York and his personal digital manufacturing heart in Brooklyn. Per Lavazza, the sequence is supposed to discover “the deep bond, shared memories and passing of the torch between two artistic visions” with espresso enjoying a outstanding function. But in addition they get a playful help from familial banter.

“The Family Blend series shows how coffee acts as a universal bridge, bringing together different stories and creative visions,” stated Lavazza Group chief advertising and marketing officer Carlo Colpo of the challenge, which aligns with the model’s communication platform “Pleasure Makes Us Human.” “With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity. The collaboration with Martin and Francesca Scorsese brings to life a unique dialogue that blends the depth of cinematic language with modern digital formats.”

Credit for Family Blend goes to Romilda De Luca of RDL Worldwide/Publicis Group and Lisa Frechette of Sikelia Productions. Propagate Content produced the sequence with Ben Silverman, Howard T. Owens and Drew Buckley producing on behalf of that firm. Maruri Group helped develop the artistic imaginative and prescient with help from Joey Payne.

The first episode dropped earlier this week, with new installments rolling out as soon as a month by way of November on the model’s and abilities’ world social channels. See the primary one, “But First … Coffee,” beneath. It was filmed at Martin Scorsese NYU Virtual Production Center in Brooklyn, New York, a website launched in fall 2024 by NYU’s Tisch School of the Arts.

“Elizabeth Street,” which drops in August, encompasses a nostalgic stroll down the road the place Martin grew up along with his dad and mom amid the “relentless chaos of New York constantly interrupting their talk.” “Back to Tisch,” releasing in September, finds the daddy and daughter returning to their alma mater, NYU, within the Nineteen Sixties. The October launch of “Where Everybody Knows Your Name” finds Francesca providing a tour inside Di Palo’s Fine Foods in Little Italy whereas ready on her father. Lastly, in November comes “But Last … Coffee,” a finale set in an iconic New York cafe the place Francesca (joined by Biggs) challenges her father to interrupt his strict black espresso routine and take a look at new blends and trendy preparations.

Francesca beforehand directed the shorts Crimson Ties and Fish Out of Water and an episode of Martin Scorsese Presents: The Saints.