Saudia turns into official gaming zone associate for choose Formula E 2026 races

The partnership sees Saudia take centre stage at Formula E’s fan favorite Gaming Zone – a bespoke construction housing as much as 20 high-tech racing simulators at each E-Prix. The activation will ship an immersive gaming expertise to hundreds of followers throughout the globe, bringing them nearer to the high-speed motion of the ABB FIA Formula E World Championship.

The Fly Saudia Gaming Zone will function closely throughout choose races within the Season 12 calendar, spanning the Shanghai, Tokyo, and London E-Prix, earlier than making a high-profile return to Saudia’s dwelling nation for the 2026-27 season opener in Jeddah, the primary race of the GEN4 period.

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A Fully-Integrated Fan Experience

Fans getting into the Gaming Zone will likely be immersed in a complete Saudia branded atmosphere, from full exterior and inside branding on the construction to the simulators themselves. Adding to the expertise, followers will likely be greeted at a themed “Saudia Boarding Gate” and, on the 2025-26 season finale on the London E-Prix, Saudia cabin crew will likely be on-site to welcome followers and elevate the fan expertise – seamlessly mixing aviation class with high-end motorsport gaming. Inside the digital world, Saudia will function because the trackside Title Partner, together with pre-game emblem integrations and digital trackside branding.

And essentially the most thrilling half? Across every race day, the quickest driver from the Gaming Zone leaderboard will win two VIP tickets to the Jeddah E-Prix 2026-27 season opener, together with flights and lodging offered by Saudia.

Global Content and On-the-Ground Coverage

To complement the on-site exercise, Formula E and Saudia will roll out a multi-channel digital content material sequence throughout Season 12 on their social channels, so look out for on-the-ground content material from Shanghai, Tokyo, and the London finale.

Moataz Alandijani, General Manager of Sponsorships & Partnerships at Saudia, mentioned: “We’re happy to introduce the first Fly Saudia Gaming Zone as part of our continued commitment to creating unforgettable experiences for fans. Through “Take Your Seat”, we are bringing fans to the heart of the action. Fans are not just watching the Formula E race, they’re actually living it and competing to win the ultimate prize. In our exclusive ‘Take Your Seat’ competition, we’re giving fans a once-in-a-lifetime opportunity to be there at the 2026-27 season opener in Jeddah. This is something really special.” 

Will Brown, Chief Commercial Officer at Formula E, mentioned: “Saudia first and foremost is an incredibly important Partner to Formula E, but also to the fans. It’s all about moving this incredible brand and race experience around the world. And we wouldn’t be able to do that without an airline partner.”

Secure your seats for the finale: How to purchase tickets for the 2026 Hankook London E-Prix

With the title set to go all the way down to the wire in London on 15 & 16 August at Formula E’s London Excel finale, here is the best way to buy tickets and secure your seats within the grandstands because the GEN3 period involves a detailed in type.

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