Beyond the RFP: Modern Hotel Sourcing Strategies for 2026 – Global Enterprise Travel Association – GBTA

GBTA Arizona members and friends are invited to hitch us for this participating and well timed dialogue, the place you’ll achieve actionable takeaways, business benchmarking insights, and the chance to attach with fellow journey professionals and suppliers navigating right this moment’s evolving lodge sourcing panorama.

Beyond the RFP: Modern Hotel Sourcing Strategies for 2026

GBTA studies that 84% of patrons count on 2026 spend to extend or keep flat, whereas lodge ADR is forecast to rise modestly. At the identical time, lodge procurement is shifting from an annual price train to a steady optimization mannequin. Buyers are nonetheless managing resilient demand, however the mandate from procurement has modified to:

*Control price
*Preserve traveler expertise
*Reduce leakage
*Use higher information to determine the place static, dynamic, or hybrid charges make sense.

The largest benefit now comes from information high quality and convergence. Programs that mix transient, conferences, lengthy keep, and fee quantity can current a stronger worth story to accommodations. Fixed charges nonetheless matter, with Cvent reporting roughly 85% of accepted company charges as mounted, however AI, automation, and price auditing are altering how applications supply, monitor, and implement worth.

Don’t miss this chance to listen to from business professional Will Pinnell and go away with methods you may instantly apply to your journey program.

Agenda:

11:30 – 12:00 PM: REGISTRATION AND NETWORKING

12:00 – 12:15 PM: WELCOME, ANNOUNCEMENTS, AND LUNCH SERVED

12:15 – 1:15 PM: PRESENTATION AND Q & A

1:15- 1:30 PM: RAFFLE AND CLOSING REMARKS

Meet our featured speaker:
Will Pinnell is the SVP of Americas for HRS, a world SaaS firm leveraging AI to cut back lodging and assembly spend with multinational firms. As a acknowledged professional in digital transformation, fintech, and journey merchandise, he drives income and product progress via partnerships and alliances. Prior to HRS, Will served because the VP, Global Sales & Solutions Engineering at BCD Travel and the Director of Mobile Strategy & Traveler Solutions for Sabre and Travelocity.

He has served on the GBTA Board, the ALC and served as the worldwide treasurer for GBTA. Will not too long ago served because the Travel & Meeting Society’s Chair for the Ignite occasion at Harvard University and as a visitor lecturer at NYU’s School of Hospitality. He speaks publicly and consults frequently on the enterprise, technical, and sustainability challenges going through the journey business. He additionally writes and publishes “Corporate Insights,” a weekly publication and podcast on procurement and journey traits.

Date: July 15, 2026
Time: 11:30 AM – 1:30 PM
Location: Culinary Dropout Phoenix
5632 N. seventh Street
Phoenix, AZ 85014

Entradas:
$65.00 Registro de miembros
$75.00 after 05:00 pm July 8

$85.00 Non- Member Registration
$95.00 after 05:00 pm July 8