Jordan Pories & Esteban Cardona Jiménez
Creative Directors, Coinbase
Making coin: The duo spent 5 years collectively at Apple earlier than becoming a member of Coinbase three years in the past. They introduced the crypto platform again to Super Bowl 2026 with a karaoke-style advert that ADWEEK named as one in every of our Top 10 Big Game commercials.
Go massive: Last 12 months, the duo took Coinbase branding past F1 automobiles and racing fits with a 10-foot-tall Aston Martin blue helmet that drove round London’s greatest points of interest earlier than settling in Covent Garden for the Silverstone Grand Prix. Additionally, they reworked San Francisco’s Moscone Center into Coinbase Arena for the 2025 NBA All-Star Game in 2025, touting an immersive fan expertise that featured a robotic hoop for taking pictures contests.
Mica Gallino
Senior Manager of Brand Creative, Nike LATAM
Hit the street: Mica Gallino took Nike to the streets on the Mexico City Marathon, which was really sponsored by Adidas. Her genius hack infiltrated the marathon course with 90 media placements that includes a purposely annoying coach, embedding the model instantly into the runner expertise. It ended up profitable a Grand Clio.
Get within the recreation: She additionally led the After Dark Tour: Mexico Edition, difficult evening operating perceptions in Mexico City. And she introduced block social gathering vitality and lived cultural expertise to the forefront in each LA and the Mexican capital for the Club America jersey launch, which inserted Nike into an actual match-day Saturday inside the neighborhood.
