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CMO
Earlier this yr, Voyado appointed Katarina Nordin as its new Chief Marketing Officer. She joined from Adyen, the place she had most not too long ago labored as Senior Vice President, Head of Marketing & Revenue Operations.
She has been added to Voyado’s government management workforce and can lead its world advertising organisation – enjoying a key position in supporting worldwide enlargement, notably within the UK.
“Retailers are sitting on enormous amounts of data and still interacting with customers across countless touchpoints,” stated Nordin. “The real challenge is turning that into something teams can actually act on. What drew me to Voyado is the clear retail focus and the ability to take a holistic view of the customer journey, grounded in how retail actually works.”
“Customer experience has become a board level growth and profitability lever for retailers,” stated Erica Sandelin Ekelund, CEO at Voyado. “Katarina brings a combination of retail understanding, commercial perspective, and experience from scaling internationally that is highly relevant for where we are as a company.”
2026 RTIH Innovation Awards
Customer expertise expertise will probably be a key focus space on the 2026 RTIH Innovation Awards.
The awards are actually open for entries and have a good time world retail expertise innovation in a fast-paced omnichannel world.
Our winners will probably be revealed on the 2026 RTIH Innovation Awards Ceremony, going down at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners right here.
Our 2025 corridor of fame entrants had been revealed throughout a offered out occasion which befell at The HAC on sixteenth October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award successful comic, actress and author Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, stated: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and an enormous thanks to our sponsors, judging panel, the legend that’s Tiff Stevenson, and all those that attended our 2025 gathering.
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