ArcSpan Powers Overwolf’s Gamer Grid, Bringing Precision Audience Concentrating on and Identity Intelligence to Gaming Advertising

ArcSpan AMS gives Gamer Grid with the AI-driven first-party information alerts, customized taxonomy, and identification decision infrastructure to ship exact, compliant gaming audiences at scale.

NEW YORK, May 6, 2026 /PRNewswire/ — ArcSpan, the main AI-powered information monetization and viewers intelligence platform for premium publishers, in the present day introduced that ArcSpan AMS is the know-how platform powering Gamer Grid, the brand new gaming viewers concentrating on engine. Launched final week by Overwolf Ads, Gamer Grid reaches roughly 113 million month-to-month PC gamers the world over’s greatest gaming titles together with Minecraft, League of Legends, and World of Warcraft. ArcSpan AMS helps Gamer Grid provide model and media company companions deterministic, real-time viewers alerts that allow manufacturers to differentiate forms of avid gamers with the precision and compliance the market calls for.

Overwolf, the main gaming platform and creator instruments firm, constructed Gamer Grid to provide manufacturers entry to extremely segmented, first-party gaming audiences constructed on behavioural and buy information from a whole lot of thousands and thousands of in-game occasions throughout a whole lot of the world’s greatest gaming titles and 113 million month-to-month avid gamers.

“ArcSpan’s identity infrastructure is what helped us turn Gamer Grid’s behavioural and purchase signals into truly actionable audiences. For the first time, brands can reach gamers based on exactly what they’re playing, how they’re playing, and who they are – with precision and compliance that the market demands. Our partnership with ArcSpan is what makes Gamer Grid the most powerful gaming audience product available to advertisers today,” stated Pin-Ju Chiang, Director of Ad Platform, Overwolf.

Turning Gaming Behaviour into Addressable Audiences

Gaming has lengthy offered advertisers with a rigidity: extraordinary engagement, however audiences which have traditionally been troublesome to establish, classify and activate in a privacy-compliant approach. Gamer Grid resolves that rigidity by pairing Overwolf’s unmatched first-party information with ArcSpan’s information administration infrastructure.

ArcSpan’s contribution spans three areas:

Identity Resolution. ArcSpan’s Identity Spine connects in-game behaviour, net alerts, and device-level information into unified viewers profiles, enabling Gamer Grid to succeed in the identical customers throughout environments, with out counting on third-party cookies.

AI-driven classification. A customized LLM-powered gaming taxonomy constructed by ArcSpan segments audiences by sport style, play type, engagement depth and participant persona – giving consumers the contextual depth to maneuver past broad demographic concentrating on.

Campaign Insights. ArcSpan’s Audience Insights connects pre-campaign viewers planning with post-campaign efficiency insights, giving advertisers a transparent view of how Gamer Grid audiences carry out towards actual enterprise outcomes.

Gamer Grid audiences allow advertisers to activate exact, behaviour-based gamer audiences throughout channels, together with extensions past Overwolf-owned stock.

“Overwolf has built something genuinely rare; a first-party data asset with the scale and depth to change how brands engage with gaming audiences. We’re pleased to provide the data infrastructure that helps bring that to market in a way that’s precise, addressable, and built for how programmatic actually works today,” added James Dempsey, VP International, ArcSpan.

Availability

Gamer Grid is obtainable now by way of Overwolf’s promoting platform. For extra details about ArcSpan AMS and ArcSpan’s viewers monetization and intelligence capabilities, go to arcspan.com.

About Overwolf Ads

Overwolf is a world-leading gaming platform empowering manufacturers and advertisers to succeed in over 113 million month-to-month avid gamers throughout a whole lot of the world’s greatest titles and premium gaming web sites. Ranked by Comscore because the #2 Biggest US Gaming Property, winner of ADWEEK’s Top Ad Tech Company, Overwolf is trusted by world manufacturers and businesses resembling Universal Pictures, P&G, Lancome, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and extra.

For extra info on Overwolf, go to www.overwolf.com/ads

About ArcSpan Technologies

Built for contemporary programmatic activation, ArcSpan is the AI-powered first-party information and viewers monetization platform supporting the world’s main publishers. ArcSpan AMS, the Audience Monetization System, unifies behavioural sign engineering, contextual taxonomies, identification decision, and downstream activation in a single AI-native platform, serving to publishers and platforms convert first-party information into scalable income. Learn extra at arcspan.com.

SOURCE ArcSpan Technologies