Inside Dreame’s wild launch occasion — filled with merchandise nobody can purchase

Hundreds of influencers, media of us, and some C-list celebs (sorry, Woz) crammed the cavernous halls of the San Francisco Palace of Fine Arts final week. They have been assembled for Dreame’s launch occasion, ostensibly into each America and a a lot larger ecosystem of merchandise. Across the four-day showcase, the Chinese robotic vacuum firm pitched an AI-wrapped future that extends past ground cleansing to smartphones, good rings, good automobiles, and extra robotic arms than any cat could be comfy with.

The occasion, known as Dreame Next 2026, leaned closely on spectacle and vaporware. While there have been some precise launches within the vacuuming, air-purifying, personal care, and home appliance categories, the main focus was on attention-grabbing idea devices. From a fridge with a robotic arm that places your groceries away and a robot that folds your laundry to a rocket-powered EV, in every single place you regarded was an formidable new product.

What was tougher to search out have been agency particulars about what was inside these merchandise, once they would launch, or what they might price. Dreame has grand plans that span from hypercars to humanoids, and on the very least, the occasion supplied a glimpse of what it thinks that would seem like.

The Verge despatched a photographer to the occasion, which ran from April twenty seventh to April thirtieth, to see what was actual — and simply what number of influencers confirmed up.

Sparkly smartphone guarantees

A crowd follows Steve Wozniak as he demos haircare merchandise on the Dreame Next occasion. The Apple cofounder was on the occasion to debate private computing as Dreame introduced its new line of Aurora Smartphones.

The Aurora Nex LS1 was essentially the most notable mannequin within the launch. A modular smartphone that allows you to connect completely different modules, together with a 115mm-equivalent telephoto lens, an motion digicam, a fan, a satellite tv for pc communications module, and a “Smart Agent Module.”

A mannequin shows an Aurora Lux, a collection of telephones with daring designs, together with gold plating and gem stones. There are 29 in whole, and a number of the specs are being thrown round — a 200-megapixel sensor, anybody? — sound spectacular. But with no launch date and minimal {hardware} on show, it’s unlikely we’ll see these telephones anytime quickly.

A mannequin reveals off a gold-encrusted Aurora Lux, which is able to reportedly run Dreame’s personal Aurora AIOS. This was demoed on different firms’ {hardware} on the occasion, and our world smartphone reviewer Dominic Preston known as it “an Android skin with a load of AI tacked on.” Dreame says AIOS will arrive later this 12 months.

Dreame’s first EV, the Nebula Next 01 hypercar, was on show. The firm claims the four-door idea automobile will speed up to 100km/h in 1.8 seconds, a declare The Verge’s transportation editor Andrew Hawkins calls “absurd.”

The Nebula NEXT 01 Jet Edition debuted on the occasion. The idea automobile is provided with a pair of “rocket engines,” which the corporate claims can speed up from 0 to 60 mph in 0.9 seconds.

Dreame’s new line of good rings on show on the occasion. There have been no detailed specs, pricing, or launch dates introduced.

The Dreame Glow Ring will characteristic coronary heart charge and blood oxygen monitoring. The firm additionally confirmed an NFC ring that may act as a digital key.

The Dreame AI Smart Ring is 2.5 millimeters huge and is designed to ship vibrating alerts. The firm says it’s going to make its good rings luxurious, that includes 18K gold and platinum finishes, paired with pure diamonds, sapphires, rubies, and emeralds.

A show of good glasses.

The VitalGuard 1 Smartwatch.

The Z1 Embodied AI Laundry Robot makes use of a multi-joint robotic arm with an AI-powered digicam to place laundry in a dryer. It is meant to autonomously choose up clothes, kind it, wash, and dry it in Dreame’s L9 washer and dryer. A video demo confirmed a future model able to folding garments. The Verge noticed the Z1 in (restricted) motion at CES this 12 months, and the corporate advised us it’s going to launch inside three years.

The Apex idea robotic lawnmower with a robotic arm. It’s designed to deploy the arm to assist clear up the yard and do different duties, akin to selecting fruit and watering the yard. An identical mannequin was demoed final 12 months at IFA by Dreame’s sub-brand Mova. Dreame additionally confirmed off its new A3 AWD Pro lawnmower, which launched at CES and is now available to buy.

The INNIX Aura R8000F TV options robotic arms that stretch and rotate its exterior audio system. Techradar reports that the audio system use AI to adapt the sound to your location within the room. The tv is a part of Dreame’s new mini-LED line, slated to reach within the US this 12 months.

Attendees demoing Dreame’s new line of Aero moist dry vacuums with steam: the Aero Pro Steam and Aero Ultra. The firm additionally introduced new entries in its lower-priced L60 robot vacuum series. Featuring as much as 35,000 Pa suction, hot-water mopping, and the power to climb over room transitions, these vacuums can be found now.

The Cyber10 Ultra robotic vacuum with an arm was first proven at CES 2025. This idea robotic is designed to make use of its pincer arm to select up objects and to wash surfaces with swappable instruments. One robotic vacuum with an arm that can ship this 12 months is Dreame’s X60 Pro Ultra. It was on show on the occasion and options two robotic arms that stretch its mop and facet brush to succeed in into tight areas.

Dreame debuted a number of new haircare merchandise. These embrace the AirStyle Pro HI 8-in-one styling system and the Aero Straight Pro styler, which mixes drying and straightening, identical to the Dyson Airstrait. Tom’s Guide reports that each units connect with an app that “builds a profile of your hair — its type, thickness and condition — and then adjusts heat and airflow accordingly.” Dreame has shortly made a reputation for itself within the haircare house with its Dyson dupes, prompting a lawsuit from the British company.

Influencers, together with “Anastasile” (prime), attempt Dreame’s new haircare merchandise.