Travel + Leisure Co. Launches Eddie Bauer Adventure Club, Expanding Its Lifestyle Brand Portfolio with Moab Debut

Travel + Leisure Co. Launches Eddie Bauer Adventure Club, Expanding Its Lifestyle Brand Portfolio with Moab Debut

Travel + Leisure Co. (NYSE: TNL), a number one leisure journey firm, right this moment introduced the official launch of Eddie Bauer Adventure Club, a brand new hospitality idea that brings the spirit of certainly one of America’s unique outside manufacturers to life in a totally immersive journey expertise. Marking its debut, the model’s first vacation spot is now open in Moab, Utah—setting the stage for a portfolio designed for exploration, connection, and the spirit of dwelling your journey.

This press launch options multimedia. View the complete launch right here:

Rooted in additional than a century of out of doors heritage, Eddie Bauer Adventure Club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos right into a keep expertise that blends considerate design, curated programming, and entry to the pure world.

Created in partnership with Authentic Brands Group (Authentic), proprietor of the Eddie Bauer model, Eddie Bauer Adventure Club represents the model’s first enterprise into hospitality. Rooted in additional than a century of out of doors heritage, the membership transforms Eddie Bauer’s ‘Live Your Adventure’ ethos right into a keep expertise that blends considerate design, curated programming, and entry to the pure world.

The inaugural Moab property introduces the model by means of a vacation spot synonymous with journey. Featuring 39 suites — together with studios and one-, two-, and three-bedroom lodging — the resort displays Eddie Bauer’s rugged but refined sensibility. Interiors stability outdoor-inspired supplies with fashionable comforts akin to kitchenettes or full kitchens, in-unit laundry, and spacious dwelling areas, making a basecamp for discovery and leisure.

“The launch of Eddie Bauer Adventure Club marks an exciting evolution for our company as we continue to expand into experience-driven hospitality,” mentioned Michael D. Brown, president and CEO of Travel + Leisure Co. “Moab is the ideal first destination—where the brand’s legacy of adventure can come to life in a meaningful way. This is just the beginning as we build a new kind of vacation club experience centered on exploration and connection.”

Located close to iconic landscapes akin to Arches National Park and Canyonlands National Park, the Moab vacation spot gives friends and house owners direct entry to a few of the nation’s most celebrated outside experiences. From mountaineering and mountain biking to river rafting, off-roading, and stargazing, every keep is designed to immerse vacationers within the vitality and fantastic thing about the encompassing setting.

Eddie Bauer Adventure Club is designed with considerate sustainability initiatives meant to assist friends discover extra responsibly. Refillable hydration stations, reusable bottle packages, and decreased single-use plastic facilities are built-in all through the expertise as a part of the model’s dedication to outside stewardship.

“For a brand built on ‘Live Your Adventure,’ the debut of Eddie Bauer Adventure Club is about extending the brand beyond products and into lived experience,” mentioned David Brooks, EVP, Action Sports at Authentic. “Moab is the first expression of that vision—an environment where the spirit of adventure isn’t just represented but fully realized. Together with Travel + Leisure Co., we’re creating a platform for future destinations that stay true to the brand’s heritage while inviting people to engage with it in a new way.”

Founding house owners of Eddie Bauer Adventure Club achieve entry to a spread of unique advantages, together with an annual curated tour for 2, precedence reserving privileges, and 50% financial savings on Eddie Bauer attire and equipment. These choices are designed to increase the journey past every keep and deepen the connection to the model.

Ways to Experience Eddie Bauer Adventure Club in Moab

• Owner Reservations – Founding and new members can safe stays on the Moab resort whereas having fun with unique Adventure Club advantages. Learn extra at eddiebaueradventureclub.com.

• Rental Stays – Travelers can discover the holiday membership way of life by means of short-term rental bookings out there on ExtraHolidays.com.

• Made for Moab: Red Rock & Roam Sweepstakes – To have fun the model launch, the holiday membership is internet hosting a year-long sweepstakes that includes a grand prize that features a seven-night keep, $2,000 airline credit score, and a $1,000 digital promotional pay as you go Mastercard for journey gear, together with further weekly and month-to-month prizes.

As the primary vacation spot within the Eddie Bauer Adventure Club portfolio, Moab establishes the inspiration for future places designed to encourage adventure-minded vacationers. The launch reinforces Travel + Leisure Co.’s management in making a diversified, performance-driven portfolio of trip possession manufacturers, together with experiential choices like Sports Illustrated Resorts in partnership with Authentic, Margaritaville Vacation Club, and Accor Vacation Club, and cornerstone manufacturers Club Wyndham, WorldMark, and RCI.

For extra details about Eddie Bauer Adventure Club, go to eddiebaueradventureclub.com.

To study extra about Travel + Leisure Co. and its portfolio of leisure journey manufacturers, please go to travelandleisureco.com.

Sweepstakes Entry Rules: NO PURCHASE NECESSARY OR SPIN NECESSARY TO ENTER OR WIN. A PURCHASE OR SPIN OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. The Red Rock and Roam Giveaways is open solely to residents of the 50 United States and D.C. and Puerto Rico, who’re 28 years of age or older are eligible. Void the place prohibited. Starts at 12:00:01 AM ET on 1/12/2026 and ends at 11:59:59 PM ET on 1/12/2027 and can encompass 52 weekly, 12 month-to-month and 1 grand prize entry swimming pools. Visit Official Rules for official guidelines, odds, prize particulars and to enter. Sponsor: Wyndham Resort Development Corporation d/b/a Eddie Bauer Adventure Club 501 W. Church St., Orlando, FL 32805.

About Travel + Leisure Co.

Travel + Leisure Co. (NYSE: TNL) is a number one leisure journey firm, offering greater than six million holidays to vacationers world wide yearly. The firm operates a various portfolio of trip possession, journey membership, and way of life journey manufacturers designed to satisfy the wants of the trendy leisure traveler, whether or not they’re traversing the globe or having fun with locations nearer to residence. This consists of experiential manufacturers akin to Sports Illustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club, and Accor Vacation Club, in addition to cornerstone manufacturers, Club Wyndham, WorldMark, and RCI. With hospitality and accountable tourism at its coronary heart, the corporate’s greater than 19,000 devoted associates worldwide assist fulfill its mission to place the world on trip. Learn extra at travelandleisureco.com.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a number one sports activities, media, leisure and way of life platform. As the proprietor of a few of the most iconic and beloved mental property on the earth, Authentic acquires and invests in manufacturers to create long-term worth for all of its stakeholders.

A digital-first, asset-light platform, Authentic sits on the intersection of tradition, commerce and expertise. It brings manufacturers to life and cultivates fandom by means of highly effective storytelling, premium content material and unforgettable reside experiences. Together with almost 2,000 best-in-class licensing companions throughout 150 nations and an expansive distribution community, Authentic’s manufacturers drive greater than $38 billion in annual systemwide retail gross sales worldwide.

Authentic’s diversified portfolio spans greater than 50 manufacturers and reaches almost one billion social media followers. Its roster consists of Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For extra data, go to corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

About Eddie Bauer

For greater than 100 years, outside model Eddie Bauer has been inspiring, enabling, and empowering folks to reside their journey with merchandise which can be constructed to final. Their efficiency outerwear, attire, footwear, equipment, and equipment. Shop on eddiebauer.com. Follow on Instagram, Facebook and X.

Travel + Leisure Co. Media Contact:

Melissa Landy

(407) 626-3830

[email protected]

Authentic Media Contact:

Candice (Brew) Watts

[email protected]

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