JNF helps launch One Billion Tree marketing campaign

JNF helps launch One Billion Tree marketing campaign 

The Jewish National Fund South Africa (JNF SA) has joined the marketing campaign to plant 1,000,000 timber throughout South Africa in a single day in September. 

It’s a part of the One Billion Trees Programme, launched at the Pretoria National Botanical Gardens on Monday, 11 May. Deputy Minister of Forestry, Fisheries and the Environment Bernice Swarts led the occasion, underneath the theme “My Tree, My Oxygen ‒ Plant Yours Today”. The Gauteng MEC for Environment, Ewan Botha, ambassadors, authorities representatives, neighborhood leaders, and pupils attended. 

The marketing campaign seeks to fight local weather change, restore degraded environments, and encourage mass participation in tree planting throughout South Africa 

JNF SA is making accessible the data and sources of its JNF-Walter Sisulu Environmental Centre in Mamelodi, east of Tshwane. Through the centre, greater than 35 000 timber have already been planted utilizing strategies and methodologies developed in Israel. In addition, greater than 150 000 pupils have acquired environmental schooling by way of the centre, lots of whom would in any other case not have had entry to such programmes. 

Speaking to the assembled dignitaries on the launch, JNF SA’s Benji Shulman mirrored on the common worth of environmental work and the function timber can play in bringing communities collectively. 

“A tree does not care what religion you are to use its shade, what race you are to use its seeds, or what nationality you are to eat its fruit,” he mentioned. 

Shulman added that JNF SA was inspired by its partnership with the Department of Forestry, Fisheries and the Environment on the marketing campaign, in addition to its cooperation with civil society organisations and the personal sector. 

He mentioned that by working collectively throughout sectors and communities, South Africa might make important progress in the direction of attaining the formidable objective of planting one billion timber. 

The programme can also be anticipated to contribute to job creation by way of nurseries, planting initiatives, and broader environmental initiatives. 

President of JNF SA Isla Feldman mentioned that the organisation had been concerned in forestry for 125 years and had helped plant 250 million timber in Israel. She referred to as on the Jewish neighborhood to get entangled by planting timber at shuls, faculties, and houses.