Starline Pronounces Partnership With Pirani

A brand new sustainable drinkware model has entered the promo house.

Counselor Top 40 provider Starline (asi/89320) has introduced a brand new partnership with Pirani, a sustainable way of life drinkware model finest identified for its insulated, stackable tumbler designed to maintain drinks sizzling or chilly for lengthy durations of time. Pirani’s mission is to boost eco-awareness and ship high-quality, sustainable alternate options to disposable drinkware, in accordance with the model. Starline would be the unique promo provider of Pirani’s merchandise.

Starline (asi/89320) would be the unique promo provider of drinkware model Pirani. 

“At Starline, we’re always looking for products that deliver something truly different,” stated Brian Porter, chief income officer at Starline and a member of the Counselor Power 50 record of essentially the most influential folks in promo. “Pirani stands out by combining versatility, innovation and premium design into their products. It’s a gamechanger in the drinkware category and offers our customers a fresh way to create memorable, high-value branded experiences – especially with its focus on eco-friendly, reusable and thoughtfully sourced materials.”

Brandegee Pierce, co-founder and design guru at Pirani, stated the corporate wished greater than only a enterprise associate and was searching for a provider that understood the model’s mission. Starline supplied each, in accordance with Pierce.

“We were looking for a partner who genuinely understood Pirani, respected our mission and cared about bringing the brand to market the right way,” he stated. “That authenticity mattered to us, and it’s what made Starline feel like the right partner as we continue to grow in the promotional products space.”

According to Counselor’s 2025 State of the Industry report, drinkware is likely one of the hottest promo classes, second solely to T-shirts. Drinkware accounted for 10.4% of general product gross sales – or roughly $2.8 billion – in 2024, in accordance with ASI Research.

Starline seems to be build up its drinkware assortment. Earlier this yr, the corporate added high-performance drinkware model Quiksilver to its product assortment.

Based on 2024 North American promotional merchandise income of $61.3 million, Starline ranks thirtieth on Counselor’s most up-to-date record of the biggest suppliers within the business. The new rankings are due out this summer season.

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