Model that saves lives: the story behind our new lifestyle-inspired uniforms

Our donor centres are the place individuals come collectively to do one thing extraordinary: give life. They’re greater than locations to donate. They’re communities constructed round care, connection and exhibiting up for others. We wished our new uniforms to replicate that very same feeling: heat, welcoming and rather less medical.

So, we’ve moved away from conventional medical apparel in direction of a appear and feel that’s extra relaxed, approachable and unmistakably Lifeblood. If you’ve visited a Lifeblood donor centre not too long ago, you may need observed issues trying a bit totally different.

We’ve rolled out our new uniform assortment, which is a pro-bono artistic collaboration with iconic Australian way of life model kikki.Ok, underneath the artistic route of famend clothier, Lisa Gorman.

This isn’t only a change of outfits, it’s a reimagining of the donation expertise.

Why a brand new look issues

You may marvel why a uniform change is so essential for our donors. The reality is, the atmosphere performs an enormous position in how you are feeling throughout your donation. Our purpose is to recruit greater than 110,000 new donors in 2026, and a part of meaning making the expertise as constructive and stress-free as doable.

One donor not too long ago shared how the brand new look helped them overcome “white coat syndrome,” a typical spike in blood strain brought on by being in a medical atmosphere:

“The colourful uniforms the staff were wearing really made the location feel more friendly and less clinical. As a direct result, my blood pressure didn’t flare up and I was able to have a successful donation.”

Designed with coronary heart

The assortment was formed by the individuals who know our centres greatest – our crew members. We centered on inclusivity, consolation and various wants to make sure each employees member feels proud and cozy whereas they take care of donors.

For our crew, the suggestions has been glowing. One employees member shared:

“I love the new dress – it is everything we have been asking for. It’s professional and stylish, but there’s so much room to move.”

Another crew member famous the distinction in high quality:

“I’m finding the fabric really comfortable. I didn’t even realise how uncomfortable my old pants were until I started wearing these.”

A classy step ahead

Whether it’s the recent colors or the versatile kinds, this new look represents the heat and gratitude we really feel for our donor neighborhood day by day. As Lisa Gorman places it, the imaginative and prescient was to “inspire confidence and calm,” to make the method of giving blood extra approachable for everybody.

Ready to see the brand new look in particular person? Book your subsequent donation here or through the Lifeblood app.