Sydney to host Southern Hemisphere’s greatest worldwide tourism convention

NSW has secured Australia’s largest annual journey and tourism occasion, with Tourism Australia saying that the Australian Tourism Exchange (ATE) will return to Sydney in 2027.

ATE brings collectively prime tourism consumers from the world over and Australian companies to ascertain connections and promote native experiences in worldwide markets.

ATE27 will showcase every thing Sydney and regional NSW has to supply. This 12 months’s occasion has attracted greater than 2900 attendees together with consumers from greater than 32 international locations.

The announcement aligns with a essential development interval for the NSW tourism and journey sector, forward of Western Sydney International Airport (WSI) welcoming its first passengers and planes later this 12 months, and as Australia prepares to host the Rugby World Cup in 2027.

ATE27 will present a big alternative to focus on NSW because the nation’s most accessible vacation spot, following Newcastle Airport increasing its worldwide capability, Sydney Airport just lately delivering its strongest first quarter for worldwide journey within the airport’s historical past, and WSI making ready to function 24/7 from October 2026.

Next 12 months’s occasion shall be delivered by Tourism Australia in partnership with host state Destination NSW.

Federal Minister for Trade and Tourism Don Farrell stated:

“South Australia has done a wonderful job hosting ATE this year and Sydney – home to so many iconic experiences – will be an excellent host next year.

“ATE is a improbable occasion which noticed greater than 2900 delegates from 32 international locations in 2026. The Albanese Labor Government is proud to help Tourism Australia to ship this vital tourism tradeshow which gives so many alternatives for native companies and native jobs.”

NSW Minister for Jobs and Tourism Steve Kamper said:

“The Australian Tourism Exchange 2027 will showcase the unimaginable range of experiences our state has to supply to a whole lot of native and worldwide consumers.

“Securing the Southern Hemisphere’s biggest international tourism tradeshow for NSW will play a key role in the Minns Labor Government achieving its goal of $91 billion in visitor economy expenditure by 2035.

“I stay up for becoming a member of with stakeholders to share NSW’s distinctive tourism providing at this vital commerce occasion, which is able to reinforce why NSW is Australia’s main tourism and enterprise occasion vacation spot.”

“During ATE26, Destination NSW and 95 NSW customer financial system operators related with the world’s most influential journey consumers and media. This 12 months’s NSW delegation included 41 tourism operators from regional NSW, 54 from Sydney, 17 first-time attendees and 9 Aboriginal expertise sellers who bolstered NSW’s place as Australia’s main vacation spot for genuine, immersive experiences.”

Tourism Australia Managing Director Robin Mack said:

“Tourism Australia has been delivering ATE for nearly 5 many years, proving its worth as our most important annual occasion for connecting Australia’s distinctive journey experiences with worldwide consumers.

“This year’s tradeshow has delivered strong business outcomes. These face-to-face meetings have strengthened relationships to deliver a pipeline of forward-business that contributes to the continued sustainable growth of the Australian tourism sector.”

Destination NSW CEO Karen Jones stated:

“Destination NSW is thrilled to partner with Tourism Australia to deliver this important trade event. Sydney last hosted the Australian Tourism Exchange in 2022, with the Harbour City providing the perfect backdrop to sell NSW to the world.

“We cannot wait to welcome journey consumers and customer financial system stakeholders to the ICC Sydney for ATE27, alongside our NSW tourism companies. The long-term advantages created by the occasion are substantial – the relationships it builds and the long run enterprise it drives play a essential position in inbound tourism development.”