Bose Brings Again Its ‘Lifestyle’ Branding With New Speakers for the Home

Bose has three new audio system to boost your own home listening. The firm’s new “Lifestyle Collection”—designed with a snazzy fabric-wrapped grille and mild curves—consists of the Lifestyle Ultra Speaker, Lifestyle Ultra Subwoofer, and Lifestyle Ultra Soundbar. All of them may be linked to a number of items and third-party audio system through AirPlay and Google Cast for a greater multi-room audio expertise.

These audio merchandise mark a “reentering” into the house speaker area for the corporate, bringing again the long-lasting Lifestyle lineup that initially debuted in 1990—recognized for simplicity and ease of use—which Bose subsequently discontinued in 2022.

To no shock, Bose says the Ultra Soundbar is the “best soundbar we have ever made,” and that the Ultra Speaker would possibly even be one of many firm’s greatest in its storied historical past. The wi-fi speaker begins at $299, with a $349 limited-edition mannequin in Driftwood Sand; the soundbar prices $1,099, and the subwoofer is $899. They’re accessible for preorder now and go on sale May 15.

Bose Luxury Ultra Speaker in Driftwood Sand.

Courtesy of Bose

These Wi-Fi-enabled audio system help AirPlay, Google Cast, Spotify Connect, and, uniquely, are the primary to combine with Alexa+ (within the US solely), permitting you to ask Amazon’s chatbot to play music by the audio system through voice instructions. There’s additionally Bluetooth help, and even an auxiliary enter for connecting the Ultra Speaker to a turntable.

You can group two Lifestyle Ultra Speakers right into a stereo system within the Bose app, or group all of them collectively for a house theater system. Sadly, in the event you hoped to make use of it as a encompass system together with your current Bose soundbar, the corporate says it is solely backward appropriate with the Bass Module 700. And with the brand new Lifestyle Ultra Soundbar, it will possibly solely be used as a wired connection. For multi-room audio, the corporate has handed these grouping duties to the Google Home app for Google Cast expertise, or Apple’s AirPlay for iOS customers. Speaking of the app, there is a redesigned onboarding course of that purportedly makes establishing all of those audio system a breeze.

On the audio entrance, the Ultra Speaker notably options an upward-firing driver for Dolby Atmos–like spatial audio, together with two front-facing drivers. (It does not appear to help Dolby Atmos Music right now.) The firm can be touting its ClearBass expertise, which pairs Bose’s QuietPort acoustic opening with the woofer for deep sound that performs higher than its dimension suggests, although we’ll have to listen to it for ourselves to see if it lives as much as Bose’s claims.