Cool Brands Announces Strategic Licensing Partnerships With Centric Brands and Jay Franco & Sons for Its Children’s Lifestyle Brand “A Star Is Born™”, Co-Founded by Vanessa Hudgens

Cool Brands Announces Strategic Licensing Partnerships With Centric Brands and Jay Franco & Sons for Its Children’s Lifestyle Brand “A Star Is Born™”, Co-Founded by Vanessa Hudgens

Cool Brands, a model administration, creation, and licensing firm, immediately introduced that A Star Is Born™, a recent youngsters’s life-style model co-founded by actress, singer and entrepreneur, Vanessa Hudgens, has signed long-term strategic multi-category licensing partnerships with Centric Brands and Jay Franco & Sons. Retail introductions are slated to start in 2027.

This press launch options multimedia. View the total launch right here:

Vanessa Hudgens’ A Star Is Born™ modern youngsters’s life-style model will launch at retail in 2027

A Star Is Born enters the market as a way of life ecosystem for newborns via age eight, constructed to scale throughout each tender and hardlines providing accessible options for younger mother and father. The model addresses rising shopper demand for elevated, thoughtfully designed youngsters’s merchandise that serve each little one and mum or dad. With Vanessa’s greater than 78 million social media followers globally, Hudgens brings built-in cultural relevance and direct entry to a extremely engaged millennial and Gen Z mum or dad viewers.

“Our goal for A Star Is Born is to make life easier for parents without sacrificing design or comfort,” stated Hudgens. “Creating thoughtful products for young families like mine is a dream come true.”

Cool Brands is breaking the normal celebrity-brand mould with A Star Is Born. Rather than a short-term capsule or endorsement-driven launch, the corporate constructed the platform from the bottom up as a long-term, multi-category licensing enterprise, with Hudgens’ involvement in product improvement, drawing inspiration from her private journey into motherhood.

“A Star Is Born embodies Cool Brands’ mission to build brands with naturally positive cachet in partnership with creative talent and best in class manufacturers,” stated Ezra S. Ashkenazi, Founder and CEO of Cool Brands, and a Principal and Founder of iHome Audio. “Over the past three decades, I’ve had the privilege of pioneering consumer and lifestyle brands and products across multiple categories. We are honored to partner with Vanessa, whose strong product intuition and warm, relatable spirit are reflected in the creative process, particularly during this meaningful chapter of her life as a mother.”

Centric Brands, a number one world life-style collective, will function the model’s lead tender items licensee producing attire, tender footwear, bathtub equipment, and child protected cosmetics. The engagement incorporates greater than 90 distinct merchandise throughout these classes, establishing a strong, multi-season and departmental product pipeline.

“With A Star Is Born, we’re merging Centric’s design expertise and retail reach to create something that feels both elevated and deeply personal within the baby and children’s space,” stated Rob Smith, President, Kids at Centric Brands. “This brand is rooted in Vanessa’s sense of authenticity and joy—shaped by her experience as a new mom and her natural connection to a generation of modern, millennial parents. Together, we’re translating that point of view into a lifestyle that feels considered, effortless, and full of heart—celebrating the beauty in everyday moments.”

Jay Franco & Sons, a long-established dwelling and bathtub firm, will introduce bedding, bathtub, and residential equipment, extending the model into the house with greater than 60 distinct merchandise throughout these classes.

“A Star Is Born is a natural fit for us, as our approach has always catered to young families,” stated Joe A. Franco, President, Jay Franco & Sons. “Jay Franco has built its reputation over more than eight decades on delivering quality products and designs that families trust. Our plan to introduce a comprehensive range across bedding, bath, and home, combined with Vanessa’s creative perspective, product vision, and highly engaged online audience, creates a compelling opportunity at retail.”

Cool Brands is in energetic discussions with extra main companions throughout strollers/automobile seats and journey equipment, nursery furnishings, feeding and mealtime, toys and developmental play, publishing, and well being and wellness.

“Our objective is to thoughtfully build a trusted, one-stop family brand,” stated Simon Douek, Principal at Cool Brands. “We are selectively engaging category leaders who share our commitment to premium quality, operational excellence and long-term brand building.”

Additional class bulletins and retail partnerships are anticipated later this 12 months.

For retail and licensing inquiries, please contact: [email protected].

About Cool Brands LLC

Cool Brands is a New York–primarily based model administration, creation and licensing firm that develops scalable shopper manufacturers in partnership with world expertise, innovators and class leaders. The firm focuses on constructing long-term life-style properties throughout vogue, dwelling and shopper items. The firm additionally serves as a model administration associate, serving to established manufacturers develop their footprint via strategic licensing applications, because it has lately accomplished for Nuby, the new child to three-year outdated youngsters’s model.

For extra details about Cool Brands, please go to www.coolbrandsllc.com.

About Centric Brands LLC

Centric Brands LLC is a number one world life-style model collective that has unparalleled experience in product design, improvement and sourcing, retail and digital commerce, advertising, and model constructing. Centric designs, sources, markets, and sells high-quality merchandise within the youngsters, males’s and ladies’s attire, equipment, magnificence, and leisure classes. The Company’s portfolio contains licenses for greater than 100 iconic manufacturers, together with Calvin Klein®, Tommy Hilfiger®, Nautica®, GAP®, Faherty®, and Under Armour® within the child’s class; Buffalo®, Hervé Léger®, Joe’s Jeans® and Off-White® within the males’s and ladies’s attire class; All Saints®, Coach®, Frye®, Hunter®, Kate Spade®, Michael Kors®, UGG®, and Vince® within the equipment class; and within the Sports & Entertainment class, Disney®, GAME 7®, Marvel®, Messi®, Nickelodeon®, and Warner Brothers® amongst many others. The Company additionally owns and operates Avirex®, Fiorelli®, Hudson®, Robert Graham®, Taste Beauty®, and Vingino® and operates three way partnership manufacturers; Favorite Daughter®, Jennifer Fisher®, John Elliott®, Eastside Golf® and Palm Tree Crew®. The Company’s merchandise are offered globally via main mass-market retailers, specialty and shops, and on-line. The Company is headquartered in New York City, with U.S. workplaces in Los Angeles and Greensboro, and worldwide workplaces in London, Holland, Montreal, Milan, Toronto, and together with 15 sourcing areas all through Asia. Centric Brands’ social affect efforts are centered round our dedication to serve and uplift the communities the place we stay and do enterprise. Through our collective volunteerism and contributions, we’re devoted to creating a caring and lasting affect on the world round us.

For extra details about Centric Brands, please go to www.centricbrands.com.

About Jay Franco & Sons Inc.

Jay Franco and Sons is a family-owned, industry-leading dwelling textiles producer, trusted by well-known world manufacturers all over the world. Creating merchandise that carry clients’ properties, desires, and journeys to life since 1942, Jay Franco has constructed a status because the main bedding, bathtub, and seaside licensee — delivering high-quality, revolutionary dwelling décor options at prime retailers nationwide. With world workplaces spanning the US, UK, and China, the corporate companies prime world, nationwide, and regional retailers whereas remaining dedicated to setting {industry} requirements for high quality and design. A various and devoted group ensures one thing for each fan at each worth level and all ages, partnering with the world’s most iconic manufacturers — together with Disney, Marvel, LEGO, Minecraft, Warner Brothers, BBC, and Sanrio — to seize the creativeness of followers from toddler via grownup.

For extra details about Jay Franco & Sons, please go to www.jfranco.com/.

MEDIA CONTACTS:



Cool Brands contact:

Simon Douek

[email protected]

Centric Brands contact:

Charlotte Martin

[email protected]

Jay Franco & Sons contact:

Teresa Curtis-Mapes

[email protected]

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